Today’s all about the law of sacrifice. Everyone knows if you want to get something, you have to give something. Therefore, consider handing over a valuable gift, so to speak, to your potential clients. It’s a fail-safe way to make a trade for that sought-after email address of theirs. After all, the bigger your email […]
12 Quotes That Will Inspire Your Best Copywriting
Understanding the art of copywriting is key when creating advertising that sells. You want your clients to be wowed by your words. So, when nailing down good copy, it can be helpful to take advice from the best in the biz. And, David Ogilvy—who’s considered the Father of Advertising—is one of those people we should, […]
4 Writing Techniques That Will Make You Stir Up More Emotions & Persuade Readers
Ever catch yourself reading a book or news article that rattles your emotions—making you laugh out loud or downright upset? Well, you have the power of words to thank for that. I know nothing in the world that has as much power as a word. Sometimes I write one, and I look at it, until […]
6 Elements Your Long Form Sales Copy Needs to Survive and Thrive
Do you feel like you hit the jackpot when you land on a mound of content on a brand’s page? Probably not, if you’re being completely honest with yourself. That’s because we live in a world where we look to quickly consume content to kill time at work. Or, even while we’re waiting for what […]
Design a Kickbutt Sales Page from Your Written Sales Letter in 3 Basic Steps
You’ve got all your content written out and ready to hand off to your audience. But, you’re feeling a little reluctant about putting it out on the World Wide Web. Let’s be real—it’s because no one wants to run the risk of turning his or her sales letter into one of those insane hodgepodge pages […]