Pay-per-click is a marketing must in our world of digital advertising. You only pay when an interested person clicks the ad, you control the budget, and your results are easy to track. It’s a bandwagon definitely worth riding and including in your marketing campaign. But, when thinking about incorporating retargeting into your sales strategy, how […]
How to Overcome Impostor Syndrome So You Can Sell With Confidence
Let me first begin with this quote from Paul Rand, American art director and graphic designer for big-name companies like IBM, UPS, and Enron, to name a few: “Don’t try to be original, just try to be good.” If we all thought that way as entrepreneurs, don’t you think there’d be more startups, business ideas, […]
How to Repair Outdated Copy for Sales Momentum This Year
There are various things in life that require maintenance to continue running smoothly—our cars need oil changes, our phones and computers need software updates, and even we, along with our animals, need regular physical exams. So, why would your sales copy be any different? What, you thought you could just write it and leave it […]
11 Urgency Words that will Encourage More Action
We could all learn a thing or two from movies. They know how to get their audience’s hearts racing as they build tension until they reach a point of climax. Characters on the run, a serious deadline approaching, time ticking, bombs needing to be diffused… These elements bring a sense of urgency to the viewer. […]
5 Big Ways Small Businesses Will Benefit from Leveraging Customer Data & Insight
You’re rocking and rolling in your business and getting your hands on feedback and data from your current customers—whether it be from sales transactions, phone calls and email exchanges, social media interactions, website activity, and so much more. But, what will you ever do with it all? Collect it and store it away in the […]
9 Reassuring Words That Will Raise Your Prospect’s Trust
One of the biggest hurdles to pass in business lies in the area of TRUST. If your customer doesn’t trust you, they won’t show you their wallet. Thus, there will be no conversion. It’s as simple as that. Every time you put out a call to action, you can imagine yourself as Aladdin asking for […]
How to Spice Up Bland B2B Copy to Quickly Win Attention (& Sales!)
I’m here to put an end to the rumors that B2B copy can’t be anything but boring. Or, better yet, as Brian Macreadie writes on B2BMarketing.net, “Anyone that says B2B stands for bland-to-boring can kiss my a**.” Because, guess what? If you have a product or service in the business-to-business sector, you most definitely don’t […]
4 Reasons Why Your Business Needs to Be Writing Press Releases in 2017
You’re proud of what you do—as you should be. Your business is your “baby,” so to speak, and you want it to get the notoriety it deserves. So, whenever you create a new product or service offering, have a new course or webinar for your ideal customer to attend, a fresh partnership or collaboration deal […]
9 Hypnotic Power Words That Will Pep Your Audience Up
Did you realize every word we use in marketing shapes how we make our audience feel? And, those words can seriously have a direct effect on their perception of your product or service. So, I hope you’re choosing them wisely in your sales copy! After all, the last thing you want to do is make […]
6 Simple Split Tests That Will Increase Your Conversions
Getting to know what speaks to your customers is crucial. You don’t want to scare them off from the get-go if your landing page is missing the mark. Therefore, to find out exactly what they’re looking for, you can never go wrong with some A/B testing! Take a look at these suggestions for an idea […]