Let me ask you this: would you ever show up to a new client interview or meeting unprepared for any questions that might be thrown at you? I bet you’re shaking your head no. So, why “show up,” so to speak, on your sales page unprepared to combat your potential customer’s objections? You wouldn’t. And, […]
After the Webinar Email Sequence Template
You’ve put in all the challenging work to get your webinar up and running. You’ve driven traffic to the opt-in page. People have come and some even bought! Woohoo!! But what about those that didn’t come? Or didn’t buy? Don’t leave easy money on the table! Send them an After the Webinar Email Sequence! And […]
What Is The “Big Idea” & How Do I Come Up With One to Level-Up My Sales?
Are you hoping to blow the doors right off the sales copy for your product or service? Well, that should be a no-brainer. The key to doing that, however, won’t be found in the design of the page, clever metaphors or punchlines, or even kick-ass testimonials. Instead, it will be found in coming up with […]
Long vs. Short Copy: 5 Questions You Need to Ask to Make the Best Decision
When you think of long form sales pages, I’m sure the following comes to mind: Endless scrolling. Blood-red headlines. Scammy, cheesy, unnecessary gibberish. Constant hype and exclamation marks. Ick. It’s no wonder there’s long been a debate on which gets you the best results—long copy or short copy. But, who reads those long sales pages […]
Membership Win-Back Email Sequence Strategy
It’s time for a happy dance because a new email sequence is in ScriptDoll!! The “Membership Win-Back Email Sequence” is a powerful sequence that will take just a few minutes to get it set up and running. Then, it will go to work for you winning back customers that have canceled or left for your membership […]
5 Shortcuts to Quickly Write Copy That Will Convert
Hey, you. Yes, you. Are you a busy entrepreneur? Of course you are. And, are you antsy to get a new product or service out into the world? Without a doubt. So, how the heck will you do it? Well, that’s simple: sales pieces. What’s not so simple? The fact that those sales pieces involve […]
10 Formulas You Need to Write Killer Headlines
Writing a catchy headline is more than half the battle in copywriting. After all, it’s the first thing your audience will read, and the determining factor of whether or not they want to see what it is you have to offer. So, what that means for you? Well, you better get their attention from the […]
Stop the Snoozefest: How to Write the Ultimate Headline That Will Sell
You’ve put forth the effort to craft your sales copy and gear up for pushing your product or service out into the world. But, one thing stands in the way of you grabbing hold of some much-deserved success. Any guesses? Drumroll, please… A non-snoozy headline! Really? A headline? YES. Really. Consider it the window display […]
4 Reasons Why Research is Important in Sales Copywriting
Let’s reflect back on your high school and college days, and all the lengthy papers you were required to write. I know, it’s cringeworthy to think about. But, trust me when I say there’s a good reason I’m asking you to do this. What did you need to spend your precious time doing if you […]
4 Ways to Write a Guarantee That Will Ease Your Prospect’s Anxiety
Ever feel a little tinge of anxiety wash over you as you’re about to make a purchase? You know the drill. Your palms become a little clammy, you start feeling a little warm, and your heart begins beating a little faster. It’s not uncommon. It happens to most people. Whether you’re about to try out […]