How many times have you stared at a blank page and waited for good content to start flowing? Probably more often than you’d care to admit. I get it, I’ve been there. But, it doesn’t have to be that way when you view writing as a process. While it’s not a mathematical equation, there are […]
9 Copywriting Lessons You Need to Know from Stephen King
Stephen King is one of the most well-known authors of all time. And, for a good reason. He’s written 56 novels and more than 200 short stories. Many of them have been adapted into well-known movies. So, obviously, someone with this much success has figured out the art of writing spellbinding content. And, King was […]
6 Bad Writing Habits You Need to Stop Now
We all have bad habits we find ourselves making from time to time. They can happen in any area of our life—even in our sales writing. But, it can be seriously difficult to make a clean break from them. After all, habits are patterns that have become ingrained in our lives. So, the first step […]
4 Personality Types You Need to be Writing to for Sales Gold
I’m sure you’ve been advised once or twice (or a gazillion) times before not to write to everyone in the sales materials you create for your product or service. Heck, I’ve even pulled out my own soapbox to step on top of it and say the same exact thing right here on this blog a […]
What Matters In Your Sales Writing? It’s Not What You Think.
You have all the copywriting tips you could ever want and need at your fingertips thanks to the world wide web. And, you can sit down and go to town executing them all to write a hefty piece of sales goodness to reach your ideal customers. But, if you have no idea what to actually […]
10 Copywriting Experts You Need to Follow in 2018
One of the best ways to improve your copy is actually to spend time reading good copy. Why you ask? Because it opens you up to new ideas, styles, and voices. You’ll absorb more than you’ll ever realize in the process. And, a great way to make sure you’re finding the best copy to read […]
5 Proven Psychology Principles That Will Make Your Sales Soar
As Zig Ziglar, American author, salesman, and motivational speaker, once shared: “I have always said that everyone is in sales. Maybe you don’t hold the title of salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales.” Well, that’s an interesting way to think about […]
How to Beat Writer’s Block With Advice from Richard Kadrey
Blink… Blink… Blink… your cursor teases. Your mind circles with one thought, “I’ve got nothing.” Ding! Oh crap, that’s your reminder of the deadline for this project. You’re not alone. As entrepreneurs, we all experience the dreaded “writer’s block” from time to time when faced with the task of crafting various sales pieces. You should […]
3 Storytelling Techniques That Will Capture More Customers (& Cash!)
As entrepreneurs, we often get so eager to drop our product or service into the world and skip right into “sell, sell, sell” mode. As American business executive, Beth Comstock, once said, however, “You can’t sell anything if you can’t tell anything.” And, by “tell,” she’s referring to storytelling. It can give you a huge […]
Our 12 Best Copywriting Tips You Need to Know
If you’ve been following this blog for a while you know I’m ALL about the copy. And if you’re new, you’ll soon find I want to help you have the GREATEST copy possible. Each week I bring you tips and tricks to help you write better because let’s face it, writing isn’t easy. Today I […]