Pay-per-click is a marketing must in our world of digital advertising. You only pay when an interested person clicks the ad, you control the budget, and your results are easy to track. It’s a bandwagon definitely worth riding and including in your marketing campaign. But, when thinking about incorporating retargeting into your sales strategy, how […]
5 Fundamentals to Writing Facebook Retargeting Ads to Revive More Leads
One minute you’re window shopping on the Internet for a new watch. (Let’s just say, for example, you have your eyes set on the shiny Shinola line.) And, the next minute you’re hitting up Facebook to see what your long lost friends have been up to. When, suddenly, you spot an ad in your Newsfeed […]