The world of owning a business has evolved over the years. The good news about that? You don’t have to fit some entrepreneurial mold to be successful. Whether you’re already in the game or thinking about joining in, it’s helpful to take a look at some of the success stories. For that reason, today, I’ve […]
How to Craft a Killer Elevator Pitch for Your Product
Imagine you’re hopping onto an elevator, you press the 10th floor button, and up it goes. Yet, it stops at the 3rd floor, the doors open, and in walks your ideal customer (or even investor or affiliate). Yup, the one you’d fanboy over at the mere thought of them showing interest in what it is […]
How to Be Confident You’re Creating a Successful Product
Not to burst your entrepreneurial bubble, but product failure is far too common. The exact rate of failure has been kicked around for years—Harvard professor Clayton Christensen claiming it’s very high, between 80%-95%, which he later disputed, whereas others argue it’s around 40%. No matter who you believe, however, we can all agree on one […]
6 Tips for Creating Knockout Bonuses to Devour Some Serious Conversions
What if I told you that you could have an Oprah-like moment while serving up your product or service to your readers? You know… the “You get a car! You get a car! Everyone gets a car!” moment. Okay, maybe not to that extreme. But, close to it. I mean, she did have her audience screaming […]