Ahhh, the art of pinpointing your ideal customer. It’s fun, right? But, it’s a heck of a lot of work. And chances are, with your product or service, you cater to more than one type of customer. These days, there isn’t a one-size-fits-all approach. In fact, as Chris Gee, head of digital strategy and content […]
Who Is Your Perfect Customer? The Ultimate Guide You Need to Catch Them Today.
The most successful entrepreneurs know the right pond to cast a line in to reel in the perfect fish. What the heck does that even mean, you ask? Well, think of the fish as your own prospects, and your product or service as the bait. When you know exactly who to target in your marketing […]