Blink… Blink… Blink… your cursor teases. Your mind circles with one thought, “I’ve got nothing.” Ding! Oh crap, that’s your reminder of the deadline for this project. You’re not alone. As entrepreneurs, we all experience the dreaded “writer’s block” from time to time when faced with the task of crafting various sales pieces. You should […]
3 Storytelling Techniques That Will Capture More Customers (& Cash!)
As entrepreneurs, we often get so eager to drop our product or service into the world and skip right into “sell, sell, sell” mode. As American business executive, Beth Comstock, once said, however, “You can’t sell anything if you can’t tell anything.” And, by “tell,” she’s referring to storytelling. It can give you a huge […]
5 Shortcuts to Quickly Write Copy That Will Convert
Hey, you. Yes, you. Are you a busy entrepreneur? Of course you are. And, are you antsy to get a new product or service out into the world? Without a doubt. So, how the heck will you do it? Well, that’s simple: sales pieces. What’s not so simple? The fact that those sales pieces involve […]