Did you realize every word we use in marketing shapes how we make our audience feel? And, those words can seriously have a direct effect on their perception of your product or service. So, I hope you’re choosing them wisely in your sales copy! After all, the last thing you want to do is make […]
7 Ways to Boost the Credibility of Sales Messages (& Your Worth)
Ever heard of impostor syndrome? Sure you have. You’re an entrepreneur. And, it’s without a doubt something many people like you quickly come down hard with—almost as quick as those America’s Funniest Home Videos wipeouts. Basically, it’s the feeling—which you get as a result of comparing yourself to others (competitors, friends; you name it)—of being […]
7 Productivity Apps to Make the Most of Your Time
One of, if not the most precious resources entrepreneurs have available to them is time. We’re all given the same amount—1,440 minutes in a day to be exact. And, it’s up to us to make the most of it. Therefore, it’s essential to know the latest and greatest tools to gain back some of those […]
5 Fundamentals to Writing Facebook Retargeting Ads to Revive More Leads
One minute you’re window shopping on the Internet for a new watch. (Let’s just say, for example, you have your eyes set on the shiny Shinola line.) And, the next minute you’re hitting up Facebook to see what your long lost friends have been up to. When, suddenly, you spot an ad in your Newsfeed […]
6 Simple Split Tests That Will Increase Your Conversions
Getting to know what speaks to your customers is crucial. You don’t want to scare them off from the get-go if your landing page is missing the mark. Therefore, to find out exactly what they’re looking for, you can never go wrong with some A/B testing! Take a look at these suggestions for an idea […]
Copy vs. Content Writing: How to Know Which You Need Most
Copywriting versus content writing—tomato, tomahto. Potato, potahto. Right? Wrong. If you’re feeling flabbergasted, not to worry as it’s definitely a common misconception many people have. Reason being, nowadays, the two buzzwords are oftentimes used in the same context. Maybe it’s because they work as a team in the writing world. Or, because there are some […]
Slashing These 15 Words Will Make You a Better Copywriter
It’s easy to overpack your content when trying to connect with your customers. Unfortunately, it often becomes stuffed with distracting fluff. To avoid this mistake, make sure to give your copy a good trim before sharing the final product. Take note and get rid of these 15 words that often creep into writing. Your readers […]
How to Use the Magic of FOMO in Copy to Make Your Sales Soar
I’m going to let you in on a not-so-little secret: your conversion optimization strategy is about more than just creating a sales page that’s easy on the eyes or throwing in a colorful, magical call-to-action button that gets noticed. In fact, it’s also about casting a FOMO spell on your readers to drive them to […]
4 Copyediting Tricks to Get Big Wins Like Mayweather
Just like boxing, writers fall into different categories based on their techniques and skills. But, no matter what kind of competition you’re up against, you can grow into a true contender with your sales copy if you simply make time for editing. After all, when you sit down to write your content, it’s not going […]
12 Powerful Lessons From a Famous Technology Entrepreneur
Learning from some of the greatest entrepreneurs of our time is something we need to make a priority. Steve Jobs is one of the most influential men from this century—hands down. So, it’s obvious that savvy business owners like you should be looking to him for help with finding inspiration for your business endeavors. Steve […]