How many times have you stared at a blank page and waited for good content to start flowing? Probably more often than you’d care to admit. I get it, I’ve been there. But, it doesn’t have to be that way when you view writing as a process. While it’s not a mathematical equation, there are […]
9 Copywriting Lessons You Need to Know from Stephen King
Stephen King is one of the most well-known authors of all time. And, for a good reason. He’s written 56 novels and more than 200 short stories. Many of them have been adapted into well-known movies. So, obviously, someone with this much success has figured out the art of writing spellbinding content. And, King was […]
6 Bad Writing Habits You Need to Stop Now
We all have bad habits we find ourselves making from time to time. They can happen in any area of our life—even in our sales writing. But, it can be seriously difficult to make a clean break from them. After all, habits are patterns that have become ingrained in our lives. So, the first step […]
10 Copywriting Experts You Need to Follow in 2018
One of the best ways to improve your copy is actually to spend time reading good copy. Why you ask? Because it opens you up to new ideas, styles, and voices. You’ll absorb more than you’ll ever realize in the process. And, a great way to make sure you’re finding the best copy to read […]
After the Webinar Email Sequence Template
You’ve put in all the challenging work to get your webinar up and running. You’ve driven traffic to the opt-in page. People have come and some even bought! Woohoo!! But what about those that didn’t come? Or didn’t buy? Don’t leave easy money on the table! Send them an After the Webinar Email Sequence! And […]
10 Formulas You Need to Write Killer Headlines
Writing a catchy headline is more than half the battle in copywriting. After all, it’s the first thing your audience will read, and the determining factor of whether or not they want to see what it is you have to offer. So, what that means for you? Well, you better get their attention from the […]
How to Write a Magnetic Call to Action That Will Jack Up Conversions
Are you currently dealing with any of the following? Low conversion rates. Lack of sales. Landing page performance drops. Facebook ad deterioration. If so, you’re probably wondering how the heck you’ll get a grip on the situation. Am I right? Well, let me offer up a piece of advice. Oftentimes, when writing copy for your […]
How to Write Seductive Ecommerce Listings Your Customers Love
When crafting a tweet and you have a lot to say—so much so that it won’t all squeeze into that narrow 140 character limit—seeing that minus sign with a blazing red number can be your biggest enemy. Reason being, it can cause a pang of anxiety because it has put a cap on your thoughts. […]
11 Urgency Words that will Encourage More Action
We could all learn a thing or two from movies. They know how to get their audience’s hearts racing as they build tension until they reach a point of climax. Characters on the run, a serious deadline approaching, time ticking, bombs needing to be diffused… These elements bring a sense of urgency to the viewer. […]
How to Spice Up Bland B2B Copy to Quickly Win Attention (& Sales!)
I’m here to put an end to the rumors that B2B copy can’t be anything but boring. Or, better yet, as Brian Macreadie writes on B2BMarketing.net, “Anyone that says B2B stands for bland-to-boring can kiss my a**.” Because, guess what? If you have a product or service in the business-to-business sector, you most definitely don’t […]