We all have bad habits we find ourselves making from time to time. They can happen in any area of our life—even in our sales writing. But, it can be seriously difficult to make a clean break from them. After all, habits are patterns that have become ingrained in our lives. So, the first step […]
9 Fearful Words that Will Play on Your Prospect’s Emotions
Tapping into your customer’s emotions is one of the best possible ways to reach their wallets. That may sound a little unpleasant to your customer but, it’s true. Famous writer Dale Carnegie once said, “When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” Fear is one of […]
9 Reassuring Words That Will Raise Your Prospect’s Trust
One of the biggest hurdles to pass in business lies in the area of TRUST. If your customer doesn’t trust you, they won’t show you their wallet. Thus, there will be no conversion. It’s as simple as that. Every time you put out a call to action, you can imagine yourself as Aladdin asking for […]
17 Reasons Branding Should Be Your First Focus
People need to be able to recognize your business right from the get-go. They like it when everything feels cohesive. And, when it comes to your brand, it’s so much more than that beautiful logo you had designed. From the first moment your potential customer interacts with your business to every piece of advertising you […]
How to Create a Powerful Brand With Your Words
Color palettes. Logos. Brand boards. Font styles. I’m sure those are the first few things that would pop into your mind when I asked you to think about what branding involves. And, while those things are all fine and dandy, unfortunately entrepreneurs miss the name of the game while getting wrapped up in the design: […]
5 Ways to Guarantee Nobody Misses Your Next Webinar
You put your heart and soul into creating some stellar webinar presentation. And, you can’t wait for people to hear what you have to say. But, in the process of content creation, you might’ve put the need to get people to actually register on the backburner. Uh oh. It can be a giant letdown when […]
Checkout/Cart Trust Builder Sales Page Template
Your checkout/cart page is a very powerful place! On this final step of the process, you want to add some sales page elements to build trust and give them no reason to say no. When done right, this checkout page can be used instead of a sales letters when you’re sending email campaigns to you […]
12 Remarkable Email Facts That’ll Really Make You Think
Listen very closely to what I’m about to say: email is here to stay, my friends. Yes, I know what you might be thinking. How can that possibly be when other forms of communication—like social media and text messaging—now hold a major place in our hearts? But, email has been around since the 90s and […]
How to Write a Sales Letter for Duct Tape
Have you ever wondered how to craft a sales letter that’s so compelling your prospect can’t help but say “take my money”? So did Ryan. He reached out to marketing guru Frank Kern for some advice. Frank told him the un-fun truth… he needed to WRITE. Every. Day. So Ryan wrote… 13 sales letters. The one […]