Competition in business is fierce. Don’t you agree? On an ongoing basis, you might find yourself clawing your way out of imposter syndrome and feeling like your business needs to be original, while also racing to be the product or service of choice amongst your “rivals.” But, as Steve Jobs once said, “You can’t look […]
How to Improve Your Email Open Rates ASAP
Email continues to be one of the top marketing tools available today to put money in the bank. But, it can also be a congested place with other marketers vying for your customer’s attention. That’s why it’s important to make sure you’re doing everything you can to get your emails opened. After all, your people […]
How to Uncover Your Brand Voice for One-of-a-Kind Sales Copy
A few of the many reasons you became an entrepreneur most likely include the following: Your creativity doesn’t fit the corporate environment. & Your ideas are completely unconventional. Am I right? I knew it! I feel the same way. Obviously, you didn’t become an entrepreneur to blend in. Being the odd one out isn’t always […]
How to Craft a Killer Elevator Pitch for Your Product
Imagine you’re hopping onto an elevator, you press the 10th floor button, and up it goes. Yet, it stops at the 3rd floor, the doors open, and in walks your ideal customer (or even investor or affiliate). Yup, the one you’d fanboy over at the mere thought of them showing interest in what it is […]
17 Reasons Branding Should Be Your First Focus
People need to be able to recognize your business right from the get-go. They like it when everything feels cohesive. And, when it comes to your brand, it’s so much more than that beautiful logo you had designed. From the first moment your potential customer interacts with your business to every piece of advertising you […]
How to Create a Powerful Brand With Your Words
Color palettes. Logos. Brand boards. Font styles. I’m sure those are the first few things that would pop into your mind when I asked you to think about what branding involves. And, while those things are all fine and dandy, unfortunately entrepreneurs miss the name of the game while getting wrapped up in the design: […]
How to Keep Copyright Cease-and-Desist Letters Out of Your Mailbox (10 Legal, Free Places for Captivating Graphics)
A picture is worth a thousand words, especially when it comes to pairing it with your copy. Scouting out photos and graphics that are easy on the eyes and help enhance your copy, can be a difficult task, and a complete and utter time suck. Not to mention, you’ve seriously got your work cut out […]