Did you know it’s actually possible for you to write great sales copy that lures in leads, but still doesn’t convert them? Yeah, you read that right. You can imagine just how much of a major bummer that can be after spending all those precious hours typing away on your keyboard and fighting off writer’s […]
10 Formulas You Need to Write Killer Headlines
Writing a catchy headline is more than half the battle in copywriting. After all, it’s the first thing your audience will read, and the determining factor of whether or not they want to see what it is you have to offer. So, what that means for you? Well, you better get their attention from the […]
The Best 9 Ways to Reignite Creativity
We ALL hit a creative slump from time to time. And rekindling the fire to get your creative juices flowing again is far from easy… You can either procrastinate and cross your fingers you’ll have that eureka moment. Or, you can take practical steps to get in an imaginative mindset. I hope the latter will […]
Wise Advice on How to Make a Remarkable Sales Letter
Do you ever stop and think about what stands between you and making a sale? I hope a carefully crafted sales letter would be at the top of your list. Why? Words are powerful. When used correctly, you persuade your audience to take action. But, it’s easier said than done. Not everyone has a gift […]
5 Fundamentals to Writing Facebook Retargeting Ads to Revive More Leads
One minute you’re window shopping on the Internet for a new watch. (Let’s just say, for example, you have your eyes set on the shiny Shinola line.) And, the next minute you’re hitting up Facebook to see what your long lost friends have been up to. When, suddenly, you spot an ad in your Newsfeed […]
12 Quotes That Will Inspire Your Best Copywriting
Understanding the art of copywriting is key when creating advertising that sells. You want your clients to be wowed by your words. So, when nailing down good copy, it can be helpful to take advice from the best in the biz. And, David Ogilvy—who’s considered the Father of Advertising—is one of those people we should, […]
How to Write Click-Worthy Ads with Only 3 Sentences
Trying to cram sales copy into tiny word counts is a huge pain. Especially if you’re like me. I love to talk – a lot. And my writing is no exception. So when a daunting word limit hovers over me, it’s like a giant black fly flew into my creative juices. And trying to capture […]