Taking the time to A/B test your email campaigns is well worth the effort. It’s the only way to truly know if your design and copy is working. After all the energy you put into tackling each of those things, you definitely want to get the most bang for your buck! When it comes to […]
4 Easy Audience Segmentation Strategies That Will Make You Strike Sales Gold
Ahhh, the art of pinpointing your ideal customer. It’s fun, right? But, it’s a heck of a lot of work. And chances are, with your product or service, you cater to more than one type of customer. These days, there isn’t a one-size-fits-all approach. In fact, as Chris Gee, head of digital strategy and content […]
6 Simple Split Tests That Will Increase Your Conversions
Getting to know what speaks to your customers is crucial. You don’t want to scare them off from the get-go if your landing page is missing the mark. Therefore, to find out exactly what they’re looking for, you can never go wrong with some A/B testing! Take a look at these suggestions for an idea […]