Tapping into your customer’s emotions is one of the best possible ways to reach their wallets. That may sound a little unpleasant to your customer but, it’s true. Famous writer Dale Carnegie once said, “When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” Fear is one of […]
11 Urgency Words that will Encourage More Action
We could all learn a thing or two from movies. They know how to get their audience’s hearts racing as they build tension until they reach a point of climax. Characters on the run, a serious deadline approaching, time ticking, bombs needing to be diffused… These elements bring a sense of urgency to the viewer. […]
9 Reassuring Words That Will Raise Your Prospect’s Trust
One of the biggest hurdles to pass in business lies in the area of TRUST. If your customer doesn’t trust you, they won’t show you their wallet. Thus, there will be no conversion. It’s as simple as that. Every time you put out a call to action, you can imagine yourself as Aladdin asking for […]
7 Exclusive Words and Phrases that will Corral More Members
Self-esteem is one of the top five basic needs according to Maslow’s Hierarchy of Needs. Everyone wants to feel important and be a part of an exclusive group. Therefore, the appeal of exclusivity is an effective marketing tactic that draws on this desire. The way you phrase your sales copy can help you tap into […]
9 Hypnotic Power Words That Will Pep Your Audience Up
Did you realize every word we use in marketing shapes how we make our audience feel? And, those words can seriously have a direct effect on their perception of your product or service. So, I hope you’re choosing them wisely in your sales copy! After all, the last thing you want to do is make […]