When you think of long form sales pages, I’m sure the following comes to mind: Endless scrolling. Blood-red headlines. Scammy, cheesy, unnecessary gibberish. Constant hype and exclamation marks. Ick. It’s no wonder there’s long been a debate on which gets you the best results—long copy or short copy. But, who reads those long sales pages […]
4 Reasons Why Research is Important in Sales Copywriting
Let’s reflect back on your high school and college days, and all the lengthy papers you were required to write. I know, it’s cringeworthy to think about. But, trust me when I say there’s a good reason I’m asking you to do this. What did you need to spend your precious time doing if you […]
How to Create a Powerful Brand With Your Words
Color palettes. Logos. Brand boards. Font styles. I’m sure those are the first few things that would pop into your mind when I asked you to think about what branding involves. And, while those things are all fine and dandy, unfortunately entrepreneurs miss the name of the game while getting wrapped up in the design: […]
6 Elements Your Long Form Sales Copy Needs to Survive and Thrive
Do you feel like you hit the jackpot when you land on a mound of content on a brand’s page? Probably not, if you’re being completely honest with yourself. That’s because we live in a world where we look to quickly consume content to kill time at work. Or, even while we’re waiting for what […]
3 Common Sales Copy Mistakes You Need to Stop Making Right Now
You’re dedicating countless hours to writing, writing, and more writing in order to push out sales pieces for your product or service. Meanwhile, you’re crossing your fingers just hoping someone, anyone, from your audience bites onto what it is you’re serving. You end up slaving over reaching your conversion hopes and dreams, but it’s starting […]
5 Reasons Your Copy Isn’t Converting (& Your Solution to Mind-Blowing Sales)
Are you stuck staring at your brand’s arsenal of content wondering why it isn’t selling? You’ve probably spent hours investing your personal time, money and resources writing countless pieces, only to realize your copy isn’t converting to mind-blowing sales. Maybe you’ve looked to content creation tools and software, business coaches, and outsourced copywriters for the answers—a quick […]
The 7 Key Pieces of Sales Copy you Need for a Monster Product Launch
One of the most time consuming and detail oriented things that I do in my company (Fearless Social) is launching products to the public. Even after launching hundreds of digital products over the past 5 years, I still sometimes wake up a night thinking that I forgot to do something whenever we launch a new product. […]
The 2-Part Formula that Directs Your Customers to the Buy Button Like a Road Map
By Kayla McDonald How do you generate enough interest in your sales letter to carry readers straight to the buy button? We live in a world of skimmers – people who take a half ass look at your sales copy. Rushing through, and only picking up tidbits.And to be fair, you can’t blame them. We’re bombarded […]
The 5 Deadly Sins of Storytelling In Your Copy That Will Kill Your Sales
Storytelling is very powerful to convey messages, teach values and pass on wisdom, they can tap into our emotions and they can inspire and move people to action. If you are serious about improving your sales results, you will want to include the power of story in your copy. It is appropriate to tell […]
Native Ads: A Load of Hype or Your Best Tool for Reeling in More Sales?
Native ads are a great way to give valuable information to your visitors but also sell your products and services at the same time. There are many different types of native advertising and the one we are going to talk about in this post is the article native ad.Here’s what we’ll cover: What a native […]