Do you want a steady flow of leads coming into your funnel so you can close a solid number of sales on a regular basis? Of course, you do! But, to do that, you need a well-thought-out sales funnel strategy to attract those ideal customers of yours. After all, as an entrepreneur, your job is […]
The Best 9 Ways to Reignite Creativity
We ALL hit a creative slump from time to time. And rekindling the fire to get your creative juices flowing again is far from easy… You can either procrastinate and cross your fingers you’ll have that eureka moment. Or, you can take practical steps to get in an imaginative mindset. I hope the latter will […]
Wise Advice on How to Make a Remarkable Sales Letter
Do you ever stop and think about what stands between you and making a sale? I hope a carefully crafted sales letter would be at the top of your list. Why? Words are powerful. When used correctly, you persuade your audience to take action. But, it’s easier said than done. Not everyone has a gift […]
11 Urgency Words that will Encourage More Action
We could all learn a thing or two from movies. They know how to get their audience’s hearts racing as they build tension until they reach a point of climax. Characters on the run, a serious deadline approaching, time ticking, bombs needing to be diffused… These elements bring a sense of urgency to the viewer. […]
9 Reassuring Words That Will Raise Your Prospect’s Trust
One of the biggest hurdles to pass in business lies in the area of TRUST. If your customer doesn’t trust you, they won’t show you their wallet. Thus, there will be no conversion. It’s as simple as that. Every time you put out a call to action, you can imagine yourself as Aladdin asking for […]
7 Exclusive Words and Phrases that will Corral More Members
Self-esteem is one of the top five basic needs according to Maslow’s Hierarchy of Needs. Everyone wants to feel important and be a part of an exclusive group. Therefore, the appeal of exclusivity is an effective marketing tactic that draws on this desire. The way you phrase your sales copy can help you tap into […]
9 Hypnotic Power Words That Will Pep Your Audience Up
Did you realize every word we use in marketing shapes how we make our audience feel? And, those words can seriously have a direct effect on their perception of your product or service. So, I hope you’re choosing them wisely in your sales copy! After all, the last thing you want to do is make […]
6 Simple Split Tests That Will Increase Your Conversions
Getting to know what speaks to your customers is crucial. You don’t want to scare them off from the get-go if your landing page is missing the mark. Therefore, to find out exactly what they’re looking for, you can never go wrong with some A/B testing! Take a look at these suggestions for an idea […]
Slashing These 15 Words Will Make You a Better Copywriter
It’s easy to overpack your content when trying to connect with your customers. Unfortunately, it often becomes stuffed with distracting fluff. To avoid this mistake, make sure to give your copy a good trim before sharing the final product. Take note and get rid of these 15 words that often creep into writing. Your readers […]
11 Simple Gifts That Will Bring Sizable Growth to Your Email List
Today’s all about the law of sacrifice. Everyone knows if you want to get something, you have to give something. Therefore, consider handing over a valuable gift, so to speak, to your potential clients. It’s a fail-safe way to make a trade for that sought-after email address of theirs. After all, the bigger your email […]