Today, we are launching 3 new scripts that we call the Bridge Page Set. When combined, these powerful scripts create an online sales and conversion device called a “bridge page”. What is a Bridge Page? It’s a page the “bridges the knowledge gap” between your audience and an a promotion. It’s incredibly useful when you are […]
How to Repair Outdated Copy for Sales Momentum This Year
There are various things in life that require maintenance to continue running smoothly—our cars need oil changes, our phones and computers need software updates, and even we, along with our animals, need regular physical exams. So, why would your sales copy be any different? What, you thought you could just write it and leave it […]
5 Big Ways Small Businesses Will Benefit from Leveraging Customer Data & Insight
You’re rocking and rolling in your business and getting your hands on feedback and data from your current customers—whether it be from sales transactions, phone calls and email exchanges, social media interactions, website activity, and so much more. But, what will you ever do with it all? Collect it and store it away in the […]
How to Use the Magic of FOMO in Copy to Make Your Sales Soar
I’m going to let you in on a not-so-little secret: your conversion optimization strategy is about more than just creating a sales page that’s easy on the eyes or throwing in a colorful, magical call-to-action button that gets noticed. In fact, it’s also about casting a FOMO spell on your readers to drive them to […]
How to Craft a Killer Elevator Pitch for Your Product
Imagine you’re hopping onto an elevator, you press the 10th floor button, and up it goes. Yet, it stops at the 3rd floor, the doors open, and in walks your ideal customer (or even investor or affiliate). Yup, the one you’d fanboy over at the mere thought of them showing interest in what it is […]
4 Powerful Email Sequences That Will Make You Money
What’s that sound I hear? Oh, yeah. The billions of emails getting deleted each and every day. New product or service release emails. Course launch emails. Discount emails. Limited-time offer emails. You name it. The problem is, while many small business owners label email marketing as the lifeblood of their business, it’s being using it […]
How to Create Amazing Case Studies that Unlock New Leads
Have you been pining for a real-life Easy Button, putting you on the fast-track to wowing your leads? Thus, pushing them to snag up your product or service in a heartbeat? Yeah, we feel you. It can be exhausting trying to earn their trust and propel them to become a customer. But, what if we […]
How to Create a Powerful Brand With Your Words
Color palettes. Logos. Brand boards. Font styles. I’m sure those are the first few things that would pop into your mind when I asked you to think about what branding involves. And, while those things are all fine and dandy, unfortunately entrepreneurs miss the name of the game while getting wrapped up in the design: […]
Who Is Your Perfect Customer? The Ultimate Guide You Need to Catch Them Today.
The most successful entrepreneurs know the right pond to cast a line in to reel in the perfect fish. What the heck does that even mean, you ask? Well, think of the fish as your own prospects, and your product or service as the bait. When you know exactly who to target in your marketing […]
5 Ways to Guarantee Nobody Misses Your Next Webinar
You put your heart and soul into creating some stellar webinar presentation. And, you can’t wait for people to hear what you have to say. But, in the process of content creation, you might’ve put the need to get people to actually register on the backburner. Uh oh. It can be a giant letdown when […]