Raise your hand if you’re guilty of procrastinating. It’s okay if you’re hesitant to raise it up high like myself because procrastination gets a bad wrap. But, what if I told you it may not be that dirty of a word? I say that because Adam Grant, a psychology professor, did a TED Talk on […]
5 Shortcuts to Quickly Write Copy That Will Convert
Hey, you. Yes, you. Are you a busy entrepreneur? Of course you are. And, are you antsy to get a new product or service out into the world? Without a doubt. So, how the heck will you do it? Well, that’s simple: sales pieces. What’s not so simple? The fact that those sales pieces involve […]
10 Formulas You Need to Write Killer Headlines
Writing a catchy headline is more than half the battle in copywriting. After all, it’s the first thing your audience will read, and the determining factor of whether or not they want to see what it is you have to offer. So, what that means for you? Well, you better get their attention from the […]
Stop the Snoozefest: How to Write the Ultimate Headline That Will Sell
You’ve put forth the effort to craft your sales copy and gear up for pushing your product or service out into the world. But, one thing stands in the way of you grabbing hold of some much-deserved success. Any guesses? Drumroll, please… A non-snoozy headline! Really? A headline? YES. Really. Consider it the window display […]
4 Ways to Write a Guarantee That Will Ease Your Prospect’s Anxiety
Ever feel a little tinge of anxiety wash over you as you’re about to make a purchase? You know the drill. Your palms become a little clammy, you start feeling a little warm, and your heart begins beating a little faster. It’s not uncommon. It happens to most people. Whether you’re about to try out […]
How to Write a Magnetic Call to Action That Will Jack Up Conversions
Are you currently dealing with any of the following? Low conversion rates. Lack of sales. Landing page performance drops. Facebook ad deterioration. If so, you’re probably wondering how the heck you’ll get a grip on the situation. Am I right? Well, let me offer up a piece of advice. Oftentimes, when writing copy for your […]
7 Persuasive Writing Methods That Will Get Your People to Buy
I’m taking you back in time to the days of high school English class where your teacher continuously referenced Aristotle’s ethos, logos, and pathos. Do you remember? Or, were you too busy dozing off to pay attention? If you nodded your head yes to the latter, it’s okay. We’ve all been there. But, let’s jog […]
How to Overcome Impostor Syndrome So You Can Sell With Confidence
Let me first begin with this quote from Paul Rand, American art director and graphic designer for big-name companies like IBM, UPS, and Enron, to name a few: “Don’t try to be original, just try to be good.” If we all thought that way as entrepreneurs, don’t you think there’d be more startups, business ideas, […]
4 Helpful VSL Lessons You Need to Know from Gary Vaynerchuk
In the past few years, online videos have become a regular part of our day. You can’t scroll through Facebook or Instagram without running into one almost immediately. And, this has made video marketing one of the best options to reach your audience. But, does the thought of recording a VSL leaving you shaking like […]
How to Write Seductive Ecommerce Listings Your Customers Love
When crafting a tweet and you have a lot to say—so much so that it won’t all squeeze into that narrow 140 character limit—seeing that minus sign with a blazing red number can be your biggest enemy. Reason being, it can cause a pang of anxiety because it has put a cap on your thoughts. […]