When a customer “ghosts” you (aka ups and vanishes), it can feel as if you’ve been punched in the gut. Don’t they know how much blood and sweat you put into finding them and compelling them to use your product or service? Unfortunately for you, however, they’re not thinking too much about that. No hard […]
9 Helpful Quotes on the Process of Writing Great Content
How many times have you stared at a blank page and waited for good content to start flowing? Probably more often than you’d care to admit. I get it, I’ve been there. But, it doesn’t have to be that way when you view writing as a process. While it’s not a mathematical equation, there are […]
How to Improve Your Email Open Rates ASAP
Email continues to be one of the top marketing tools available today to put money in the bank. But, it can also be a congested place with other marketers vying for your customer’s attention. That’s why it’s important to make sure you’re doing everything you can to get your emails opened. After all, your people […]
Tips on How to Overcome the Fear of Failure as an Entrepreneur
It’s not easy being an entrepreneur. You have to put yourself out there on a daily basis with your product or service to make it. And, if you’re not careful, a fear of failure can paralyze you on your road to success. Let’s be honest. We’ve all experienced the anxiety of failing at one time […]
How to Produce Quality Content That Will Elevate Your Conversions
After a few too many late nights and long days, you finally gave that new product or service of yours the nudge it needed to get out into the real world and start earning you some cold hard cash. But, wait a minute… Where are those much-anticipated sales numbers you were hoping for? Sure, you […]
Our 12 Best Copywriting Tips You Need to Know
If you’ve been following this blog for a while you know I’m ALL about the copy. And if you’re new, you’ll soon find I want to help you have the GREATEST copy possible. Each week I bring you tips and tricks to help you write better because let’s face it, writing isn’t easy. Today I […]
How to Uncover Your Brand Voice for One-of-a-Kind Sales Copy
A few of the many reasons you became an entrepreneur most likely include the following: Your creativity doesn’t fit the corporate environment. & Your ideas are completely unconventional. Am I right? I knew it! I feel the same way. Obviously, you didn’t become an entrepreneur to blend in. Being the odd one out isn’t always […]
4 Typical Sales Objections and How to Conquer Them in Your Copy
Let me ask you this: would you ever show up to a new client interview or meeting unprepared for any questions that might be thrown at you? I bet you’re shaking your head no. So, why “show up,” so to speak, on your sales page unprepared to combat your potential customer’s objections? You wouldn’t. And, […]
What Is The “Big Idea” & How Do I Come Up With One to Level-Up My Sales?
Are you hoping to blow the doors right off the sales copy for your product or service? Well, that should be a no-brainer. The key to doing that, however, won’t be found in the design of the page, clever metaphors or punchlines, or even kick-ass testimonials. Instead, it will be found in coming up with […]
4 Easy Audience Segmentation Strategies That Will Make You Strike Sales Gold
Ahhh, the art of pinpointing your ideal customer. It’s fun, right? But, it’s a heck of a lot of work. And chances are, with your product or service, you cater to more than one type of customer. These days, there isn’t a one-size-fits-all approach. In fact, as Chris Gee, head of digital strategy and content […]