The most successful entrepreneurs know the right pond to cast a line in to reel in the perfect fish. What the heck does that even mean, you ask? Well, think of the fish as your own prospects, and your product or service as the bait. When you know exactly who to target in your marketing […]
The Ultimate Guide on How To Include Video in Your Email
Do you feel like your email campaigns, which you believe to be A+, keep disappearing into the abyss because no one seems to be opening, or, better yet, responding? Well, chances are those feelings are valid. And, I know, because I’ve been in your shoes. Your click-through rates start dwindling, or maybe the Spam button […]
6 Tips for Creating Knockout Bonuses to Devour Some Serious Conversions
What if I told you that you could have an Oprah-like moment while serving up your product or service to your readers? You know… the “You get a car! You get a car! Everyone gets a car!” moment. Okay, maybe not to that extreme. But, close to it. I mean, she did have her audience screaming […]