Let me ask you this: would you ever show up to a new client interview or meeting unprepared for any questions that might be thrown at you? I bet you’re shaking your head no. So, why “show up,” so to speak, on your sales page unprepared to combat your potential customer’s objections? You wouldn’t. And, […]
What Is The “Big Idea” & How Do I Come Up With One to Level-Up My Sales?
Are you hoping to blow the doors right off the sales copy for your product or service? Well, that should be a no-brainer. The key to doing that, however, won’t be found in the design of the page, clever metaphors or punchlines, or even kick-ass testimonials. Instead, it will be found in coming up with […]
4 Easy Audience Segmentation Strategies That Will Make You Strike Sales Gold
Ahhh, the art of pinpointing your ideal customer. It’s fun, right? But, it’s a heck of a lot of work. And chances are, with your product or service, you cater to more than one type of customer. These days, there isn’t a one-size-fits-all approach. In fact, as Chris Gee, head of digital strategy and content […]
Long vs. Short Copy: 5 Questions You Need to Ask to Make the Best Decision
When you think of long form sales pages, I’m sure the following comes to mind: Endless scrolling. Blood-red headlines. Scammy, cheesy, unnecessary gibberish. Constant hype and exclamation marks. Ick. It’s no wonder there’s long been a debate on which gets you the best results—long copy or short copy. But, who reads those long sales pages […]
5 Shortcuts to Quickly Write Copy That Will Convert
Hey, you. Yes, you. Are you a busy entrepreneur? Of course you are. And, are you antsy to get a new product or service out into the world? Without a doubt. So, how the heck will you do it? Well, that’s simple: sales pieces. What’s not so simple? The fact that those sales pieces involve […]
Stop the Snoozefest: How to Write the Ultimate Headline That Will Sell
You’ve put forth the effort to craft your sales copy and gear up for pushing your product or service out into the world. But, one thing stands in the way of you grabbing hold of some much-deserved success. Any guesses? Drumroll, please… A non-snoozy headline! Really? A headline? YES. Really. Consider it the window display […]
4 Reasons Why Research is Important in Sales Copywriting
Let’s reflect back on your high school and college days, and all the lengthy papers you were required to write. I know, it’s cringeworthy to think about. But, trust me when I say there’s a good reason I’m asking you to do this. What did you need to spend your precious time doing if you […]
4 Ways to Write a Guarantee That Will Ease Your Prospect’s Anxiety
Ever feel a little tinge of anxiety wash over you as you’re about to make a purchase? You know the drill. Your palms become a little clammy, you start feeling a little warm, and your heart begins beating a little faster. It’s not uncommon. It happens to most people. Whether you’re about to try out […]
How to Write a Magnetic Call to Action That Will Jack Up Conversions
Are you currently dealing with any of the following? Low conversion rates. Lack of sales. Landing page performance drops. Facebook ad deterioration. If so, you’re probably wondering how the heck you’ll get a grip on the situation. Am I right? Well, let me offer up a piece of advice. Oftentimes, when writing copy for your […]
7 Persuasive Writing Methods That Will Get Your People to Buy
I’m taking you back in time to the days of high school English class where your teacher continuously referenced Aristotle’s ethos, logos, and pathos. Do you remember? Or, were you too busy dozing off to pay attention? If you nodded your head yes to the latter, it’s okay. We’ve all been there. But, let’s jog […]