Stephen King is one of the most well-known authors of all time. And, for a good reason. He’s written 56 novels and more than 200 short stories. Many of them have been adapted into well-known movies. So, obviously, someone with this much success has figured out the art of writing spellbinding content. And, King was […]
4 Personality Types You Need to be Writing to for Sales Gold
I’m sure you’ve been advised once or twice (or a gazillion) times before not to write to everyone in the sales materials you create for your product or service. Heck, I’ve even pulled out my own soapbox to step on top of it and say the same exact thing right here on this blog a […]
8 Writing Tips That Will Make You an Email Marketing Jedi
Did you catch my “controversial” post on how you can build and grow your email list without a website? Yeah, you read that right. Contrary to popular belief, when you’re in the product or service creation phase, you don’t need to wait until you have a full-blown website to get started on list building. Why […]
Sales Page or Funnel? How to Know Which Comes First to Win Big
You’ve come up with a pretty remarkable idea for a new product or service, and have put your fair share of blood, sweat, and tears into creating the prototype. So, what’s up next on the agenda? It’s time to push it out into the world and let it set sail—straight into the hands of customers. […]
10 Copywriting Experts You Need to Follow in 2018
One of the best ways to improve your copy is actually to spend time reading good copy. Why you ask? Because it opens you up to new ideas, styles, and voices. You’ll absorb more than you’ll ever realize in the process. And, a great way to make sure you’re finding the best copy to read […]
5 Proven Psychology Principles That Will Make Your Sales Soar
As Zig Ziglar, American author, salesman, and motivational speaker, once shared: “I have always said that everyone is in sales. Maybe you don’t hold the title of salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales.” Well, that’s an interesting way to think about […]
How to Beat Writer’s Block With Advice from Richard Kadrey
Blink… Blink… Blink… your cursor teases. Your mind circles with one thought, “I’ve got nothing.” Ding! Oh crap, that’s your reminder of the deadline for this project. You’re not alone. As entrepreneurs, we all experience the dreaded “writer’s block” from time to time when faced with the task of crafting various sales pieces. You should […]
3 Storytelling Techniques That Will Capture More Customers (& Cash!)
As entrepreneurs, we often get so eager to drop our product or service into the world and skip right into “sell, sell, sell” mode. As American business executive, Beth Comstock, once said, however, “You can’t sell anything if you can’t tell anything.” And, by “tell,” she’s referring to storytelling. It can give you a huge […]
Our 12 Best Copywriting Tips You Need to Know
If you’ve been following this blog for a while you know I’m ALL about the copy. And if you’re new, you’ll soon find I want to help you have the GREATEST copy possible. Each week I bring you tips and tricks to help you write better because let’s face it, writing isn’t easy. Today I […]
How to Uncover Your Brand Voice for One-of-a-Kind Sales Copy
A few of the many reasons you became an entrepreneur most likely include the following: Your creativity doesn’t fit the corporate environment. & Your ideas are completely unconventional. Am I right? I knew it! I feel the same way. Obviously, you didn’t become an entrepreneur to blend in. Being the odd one out isn’t always […]