Competition in business is fierce. Don’t you agree? On an ongoing basis, you might find yourself clawing your way out of imposter syndrome and feeling like your business needs to be original, while also racing to be the product or service of choice amongst your “rivals.” But, as Steve Jobs once said, “You can’t look […]
How to Uncover Your Brand Voice for One-of-a-Kind Sales Copy
A few of the many reasons you became an entrepreneur most likely include the following: Your creativity doesn’t fit the corporate environment. & Your ideas are completely unconventional. Am I right? I knew it! I feel the same way. Obviously, you didn’t become an entrepreneur to blend in. Being the odd one out isn’t always […]
4 Easy Audience Segmentation Strategies That Will Make You Strike Sales Gold
Ahhh, the art of pinpointing your ideal customer. It’s fun, right? But, it’s a heck of a lot of work. And chances are, with your product or service, you cater to more than one type of customer. These days, there isn’t a one-size-fits-all approach. In fact, as Chris Gee, head of digital strategy and content […]
How to Craft a Killer Elevator Pitch for Your Product
Imagine you’re hopping onto an elevator, you press the 10th floor button, and up it goes. Yet, it stops at the 3rd floor, the doors open, and in walks your ideal customer (or even investor or affiliate). Yup, the one you’d fanboy over at the mere thought of them showing interest in what it is […]
12 Powerful Lessons From a Famous Technology Entrepreneur
Learning from some of the greatest entrepreneurs of our time is something we need to make a priority. Steve Jobs is one of the most influential men from this century—hands down. So, it’s obvious that savvy business owners like you should be looking to him for help with finding inspiration for your business endeavors. Steve […]
17 Reasons Branding Should Be Your First Focus
People need to be able to recognize your business right from the get-go. They like it when everything feels cohesive. And, when it comes to your brand, it’s so much more than that beautiful logo you had designed. From the first moment your potential customer interacts with your business to every piece of advertising you […]