Do you chicken out when it comes to your email marketing efforts? If so, there’s no reason for you to be shy about it because you’re definitely not the only one. Email marketing for any business can be tricky to master. But, email marketing for B2B? Whew. Well, that can just feel like you’re trying […]
6 Powerful Content Pieces That Will Get B2B Results
When the heart of your business lies in business-to-business sales, it’s important to make long-term relationships with your customers. After all, you want to set yourself up early on as the go-to choice for meeting their needs and solving their biggest headaches. Today, there are many ways to foster your working relationships. One being to […]
8 Excellent Retargeting Stats That Will Make You a PPC Believer
Pay-per-click is a marketing must in our world of digital advertising. You only pay when an interested person clicks the ad, you control the budget, and your results are easy to track. It’s a bandwagon definitely worth riding and including in your marketing campaign. But, when thinking about incorporating retargeting into your sales strategy, how […]
How to Spice Up Bland B2B Copy to Quickly Win Attention (& Sales!)
I’m here to put an end to the rumors that B2B copy can’t be anything but boring. Or, better yet, as Brian Macreadie writes on B2BMarketing.net, “Anyone that says B2B stands for bland-to-boring can kiss my a**.” Because, guess what? If you have a product or service in the business-to-business sector, you most definitely don’t […]