If you haven’t taken the time to learn about Facebook lead ads, stop what you’re doing right now. Believe me; it’s worth taking a few minutes to discover how they can benefit you! One of the key things to note is the difference between a regular Facebook ad versus a lead ad. Instead of sending […]
5 Reasons You Need to Invest In Building a Chatbot This Year
Amazon’s robot-run supermarket. Delivery drones. And, even those pesky robot call centers. In today’s world, we’re pretty immune to various jobs being automated (and “outsourced” if you want to call it that) to robots. So, are they taking over the world and dominating us humans out of our jobs anytime soon? Probably not. But, when […]
5 Beginner Affiliate Marketing Tips You Need to Make More Money
Right about now, I have The O’Jays song “For the Love of Money” playing on repeat. You know the one that starts out with: Money money money money, MONEY. Most likely, you’re wondering why that is. Because as an entrepreneur, your dreams probably consist of rolling in the dough sooner rather than later. And, better […]
4 Ways to Write a Guarantee That Will Ease Your Prospect’s Anxiety
Ever feel a little tinge of anxiety wash over you as you’re about to make a purchase? You know the drill. Your palms become a little clammy, you start feeling a little warm, and your heart begins beating a little faster. It’s not uncommon. It happens to most people. Whether you’re about to try out […]
8 Excellent Retargeting Stats That Will Make You a PPC Believer
Pay-per-click is a marketing must in our world of digital advertising. You only pay when an interested person clicks the ad, you control the budget, and your results are easy to track. It’s a bandwagon definitely worth riding and including in your marketing campaign. But, when thinking about incorporating retargeting into your sales strategy, how […]
How to Overcome Impostor Syndrome So You Can Sell With Confidence
Let me first begin with this quote from Paul Rand, American art director and graphic designer for big-name companies like IBM, UPS, and Enron, to name a few: “Don’t try to be original, just try to be good.” If we all thought that way as entrepreneurs, don’t you think there’d be more startups, business ideas, […]
5 Beginner Hacks to Facebook Ad Writing that Will Get You Results
Here’s a fun fact for you: did you know Facebook has hit 2 billion monthly active users? With that, there’s no doubt the popular social media platform gives you, an entrepreneur, the opportunity to reach thousands of your ideal customers located within your community fairly quickly. But, if I’m being completely honest with you, it’s […]
4 Reasons Why Your Business Needs to Be Writing Press Releases in 2017
You’re proud of what you do—as you should be. Your business is your “baby,” so to speak, and you want it to get the notoriety it deserves. So, whenever you create a new product or service offering, have a new course or webinar for your ideal customer to attend, a fresh partnership or collaboration deal […]
5 Fundamentals to Writing Facebook Retargeting Ads to Revive More Leads
One minute you’re window shopping on the Internet for a new watch. (Let’s just say, for example, you have your eyes set on the shiny Shinola line.) And, the next minute you’re hitting up Facebook to see what your long lost friends have been up to. When, suddenly, you spot an ad in your Newsfeed […]
How to Craft a Killer Elevator Pitch for Your Product
Imagine you’re hopping onto an elevator, you press the 10th floor button, and up it goes. Yet, it stops at the 3rd floor, the doors open, and in walks your ideal customer (or even investor or affiliate). Yup, the one you’d fanboy over at the mere thought of them showing interest in what it is […]