Taking the time to A/B test your email campaigns is well worth the effort. It’s the only way to truly know if your design and copy is working. After all the energy you put into tackling each of those things, you definitely want to get the most bang for your buck!
When it comes to A/B testing, however, it doesn’t have to be anything crazy. In fact, testing small, measurable changes—from the subject line to the call to action—can help ensure you’re getting the most out of your next email campaign. But, it can be hard to get it right.
Reason being, it requires some careful thought and planning on your part to set up the right parameters for your tests. So, to keep you from getting overwhelmed, follow these dos and don’ts to stay on top of the best email A/B testing practices.
We hope you’ll take this advice and run with it. When you do, you’ll be sure to learn more about your target audience, helping you kill it with your future email sequences. Not to mention, once your test is over and you’re 95% confident you’ve got some good data to work with, go ahead and make those changes immediately.
As a result, you should without a doubt see a boost in your conversions. At the end of the day, that’s really what you’re after!
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What are your best A/B test takeaways from any email experiments you’ve done in the past? Leave a note in the comments section below.