Understanding the art of copywriting is key when creating advertising that sells. You want your clients to be wowed by your words.
So, when nailing down good copy, it can be helpful to take advice from the best in the biz. And, David Ogilvy—who’s considered the Father of Advertising—is one of those people we should, without a doubt, turn to.
One reason being, he was so successful with his content. Not to mention, he believed you should treat customers with intelligence using everyday language.
Read on to explore some of his timeless nuggets of wisdom that still apply today.
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