We’ve all been on the receiving end of a bad cold intro email templates. That’s why they get such a bad rep… because most of them suck. Before you ask, no, cold emails aren’t spam and yes, cold emails still work when they’re done right. Which is why we created the newest ScriptDoll script, 10 B2B Cold Intro Email Templates.
Check out our video for the templates and tips for success!
Video Transcript for the 10 B2B Cold Intro Email Templates
Monica: Hey guys. Monica here with ScriptDoll, and I am particular excited about this new script. 10 B2B Cold Intro Emails. Now, you might be thinking “Monica, cold emails? Those suck!” Yeah, most of them do. I’m going to agree with you, but these templates show you how to have them not suck, so that you can use them to find your prospects and grow your business. So let’s jump in.
[00:00:30] With this script, you get 10 different emails, all with a different open so that you can sort of pick and choose what would work best for the prospect that you are trying to get an intro with. So I’ve got some tips for success here that are really important, and I’m going to start and go through these because I feel like if you understand these, then you will get a much better response rate to your cold emails. The first one is your goal with the email is to find out if the prospect is a good fit for you, not close the deal. You’re not trying to seal the deal here, you’re just trying to get in the door.
[00:01:00] Also, every cold email should have an email signature that includes your full name, the position that you have at your company, your company name, you direct phone number, your company URL, and optionally a Skype name, or relevant social media links for you. This is super important to keep out of the spam folder because you [00:01:30] want the client that you’re about to talk to, to be able to contact you if they’re ready, and because that way it doesn’t look like a canned spam email. Also, your email should look like they come from you. They should be text, except maybe an image or a video that you insert. It should never look like a bot sent it.
Again, this another way to stay out of the spam folders with these, and that’s really important to get your message delivered. Personalize, personalize, personalize. I cannot tell you enough about personalizing. Take five minutes per person that you’re going through, and if it is a prospect you really, really want, take more time and personalize it [00:02:00] really well. If you do this right, you’re going to see a 20% to 30% reply rate. Get into what their jobs are.
If you can find blog posts that they wrote that show pay points. For example, say your prospect were to blog post and some of the customers at the comment level said something blah, blah, blah. Then put that little quote in there on how your company can fix it. Definitely use their correct name. You’re prospecting a Michael? See if his name is Mike. [00:02:30] Or if you’re prospecting a Jennifer? See if she goes by Jen. Make sure to get their name correct.
Also speak to them candidly and as a peer. You don’t want to sound like a robot, or like a corporate bot. Nobody wants to attack them. Everybody is a person, and they want to talk to real people, not corporate bots. Also, these are templates, right? So mix and match as you see fit. So mix and match as you see fit.
If you see a close that you like better than one, use that. If you see an open you like in one and want to put a different PS at the bottom, mix and match it. [00:03:00] These are templates. You guys are supposed to edit them and make them your own. Always give them a way out. We’ve done that in the PS step that says “Hey, if you’re the wrong person, and let me know who the right person is, or if you don’t want to hear from me, let me know that too.”
At the end of the email, always include an ask. Ask for something. You want something from this email. This isn’t just like a “Hey, it’s nice to know you” email. This is a “I want a meeting” or “I want you to sign up for the free trial”. This is an ask email. So ask.
[00:03:30] Also, follow up, follow up, follow up. You should have anywhere between three and seven touch points. Just because somebody ignores your first email, it does not mean that they’re not interested. It probably either means that they didn’t get it, or they were too busy, or it might mean that it’s not a good fit. But you don’t know that until you follow up. You follow up until they tell you know.
Also, never bulk send cold email. That is the fastest way to the spam folder. [00:04:00] Do not send bulk email at all. You guys, you can totally ramp up an agency with this. Experiment 27, the guy that started that named Alex Burman used cold email to ramp up, and he also uses it for his clients, and they’re making crazy money over there you guys. Cold email works when you do it right. So follow these tips for success, then now let’s get into the actual emails.
We have 10 emails for you guys to try. The first is a great one because it is the “referred by” cold email. This is great if you have an acquaintance and they referred you. [00:04:30] They said “Hey, you should reach out to so and so.” You can use this template. It’s almost guaranteed to get an open because of the subject line. This is an amazing subject line.
By the way you guys, subject lines matter, but so does the first little bit of text because you guys all know in your Gmail, or on your mobile, you get the little text preview. So make sure that you’ve got your prospect’s first name right. The next one is if you have a common acquaintance, but they didn’t actually give you an intro. [00:05:00] So the common acquaintance cold email is like “Hey, I was browsing around on LinkedIn and saw we had a mutual connection with blah, blah, blah.” Then you want to briefly explain your connection.
So we went to college together, or we played intramural sports together, then your going to include something specific you’ve researched about that person that’s impressive. Go to their LinkedIn. Did they have some great results in their resume there? Talk about that. More recent, the better. Look for blog posts that they’ve written that say stuff. It could even be your company’s whatever is really impressive, [00:05:30] but it would be even better if you would say your contribution to your company’s blah, blah, blah is really impressive. If they’ve got a blog post that’s recent, reference that.
You’re looking for those sorts of things. Then you’re going to follow this up with a “How about a 12 minute call?” This one has got the chat intro before it, but how a 12 minute call? And you always want to include a specific and time with the time zone. Now, you probably want to test. Some people are turned off by the specific date and time, but most people like it, especially busy people because then I can just look at my calendar and be like yes, no. [00:06:00] Again, we got the PS here to make sure to give them an easy out.
The next one is the “congratulations” cold email. This one is if you’ve got a Google alert to notify you that something cool is happening with their company. You can use that as an intro. Just be like “Hey, congrats! I’ve heard about this and it’s really awesome. I think that we can help you continue your impressive memento with blah, blah, blah from our product.” So when I say blah, blah, blah, that is something very specific that can help them achieve more momentum.
[00:06:30] So this is where maybe you saw some company news that wouldn’t necessarily fit your product. So don’t send this email in that case. Send a different one. The next one is the “replace or assist an open position” cold email. This is if they’re hiring. So check their job boards and see if they’re hiring for something, then use this to basically say “We can hep with that hire,” or “We can replace that hire.”
Now, replace is a little bold, so use sparingly. Or, if that’s the kind of person you are, use it and see if it works for you. The other thing with cold email you guys, is to test. [00:07:00] Test, test, test, and see what works for you company. And your tone of voice. Some of these emails are very formal, and some are very bold like this next one, which is the “bold bribe” email.
Now, this one is very brief, and very bold. So if are not this kind of person, don’t use it. But if you are, then go for it. This gets results because you’re basically bribing them to meet you with something that they love. So if they love whiskey, then say [00:07:30] “Hey, I’m going to bring you a bottle of whiskey. What’s your favorite kind?” Then you guys bring a premium bottle. Don’t bring normal Jack Daniels, bring the nice Jack Daniels.
So the bribe should be, depending on the person, $50 to $100 bucks, either more if you’re really interested and want to impress. But that’s up to you. “Something of interest” cold email. Use this when you sort of have been keeping up with them, and it’s just something interesting that you want to bring up. [00:08:00] This works well for a blog post that they maybe have written, or something that they put in LinkedIn on one of their LinkedIn groups, something like that.
So this is great to say, “Hey, this was interesting. The “benefits list” cold email. This one is just a pretty standard “Hey, here’s the benefits that I can deliver to your company.” So you can make this into a short video. If you guys can demo something with your benefits, turn this into a video that is specific to them and it’ll work a lot better for you.
If you’ve been to an event and met this person, maybe they were the speaker, or maybe [00:08:30] you got interrupted and you couldn’t have a full conversation with them, then go ahead and send them this “Hey, I shook your hand at this event” email. And “Hey, by the way, I think we can help you do blah, blah, blah.” Which, of course is what your company is helping them do.
Then there’s the classic QVC cold email. The Q is ask a question, V is ad value, and the C with close with call to action. So this email is pretty classic, it works well, that’s why it’s a classic. And last, but not least, is a “video demo with a free trial” cold email. [00:09:00] So in this one, you’re actually going to give a really short fast intro, and then you’re going to jump straight into a very short demo. 30 seconds.
You want to tell the customer, or the prospect how much time they’re about to invest in this video, and then say “Hey, did you like that? You can get a free trial, or shoot me a message if you have any questions.” You can see that the text in this is very formal. Feel free to change any of these other templates to match this sort of informal voice that this last one has. Or if you guys are a more formal company, you can do that too.
[00:09:30] Just match it to your thing. Use these cold email templates with tons of success, I would love to hear your story. If you’re wondering how to get the person’s email address, I’ve got a few resources for your that I’ll put in the comments below. If you’re a ScriptDoll user, this script is now available in your email sequence section in your scripts. If you’re not a current ScriptDoll user, look below to find how you can get this script.
Monica: Hey guys. Monica here with ScriptDoll, and I am particular excited about this new script. 10 B2B Cold Intro Emails. Now, you might be thinking “Monica, cold emails? Those suck!” Yeah, most of them do. I’m going to agree with you, but these templates show you how to have them not suck, so that you can use them to find your prospects and grow your business. So let’s jump in.
[00:00:30] With this script, you get 10 different emails, all with a different open so that you can sort of pick and choose what would work best for the prospect that you are trying to get an intro with. So I’ve got some tips for success here that are really important, and I’m going to start and go through these because I feel like if you understand these, then you will get a much better response rate to your cold emails. The first one is your goal with the email is to find out if the prospect is a good fit for you, not close the deal. You’re not trying to seal the deal here, you’re just trying to get in the door.
[00:01:00] Also, every cold email should have an email signature that includes your full name, the position that you have at your company, your company name, you direct phone number, your company URL, and optionally a Skype name, or relevant social media links for you. This is super important to keep out of the spam folder because you [00:01:30] want the client that you’re about to talk to, to be able to contact you if they’re ready, and because that way it doesn’t look like a canned spam email. Also, your email should look like they come from you. They should be text, except maybe an image or a video that you insert. It should never look like a bot sent it.
Again, this another way to stay out of the spam folders with these, and that’s really important to get your message delivered. Personalize, personalize, personalize. I cannot tell you enough about personalizing. Take five minutes per person that you’re going through, and if it is a prospect you really, really want, take more time and personalize it [00:02:00] really well. If you do this right, you’re going to see a 20% to 30% reply rate. Get into what their jobs are.
If you can find blog posts that they wrote that show pay points. For example, say your prospect were to blog post and some of the customers at the comment level said something blah, blah, blah. Then put that little quote in there on how your company can fix it. Definitely use their correct name. You’re prospecting a Michael? See if his name is Mike. [00:02:30] Or if you’re prospecting a Jennifer? See if she goes by Jen. Make sure to get their name correct.
Also speak to them candidly and as a peer. You don’t want to sound like a robot, or like a corporate bot. Nobody wants to attack them. Everybody is a person, and they want to talk to real people, not corporate bots. Also, these are templates, right? So mix and match as you see fit. So mix and match as you see fit.
If you see a close that you like better than one, use that. If you see an open you like in one and want to put a different PS at the bottom, mix and match it. [00:03:00] These are templates. You guys are supposed to edit them and make them your own. Always give them a way out. We’ve done that in the PS step that says “Hey, if you’re the wrong person, and let me know who the right person is, or if you don’t want to hear from me, let me know that too.”
At the end of the email, always include an ask. Ask for something. You want something from this email. This isn’t just like a “Hey, it’s nice to know you” email. This is a “I want a meeting” or “I want you to sign up for the free trial”. This is an ask email. So ask.
[00:03:30] Also, follow up, follow up, follow up. You should have anywhere between three and seven touch points. Just because somebody ignores your first email, it does not mean that they’re not interested. It probably either means that they didn’t get it, or they were too busy, or it might mean that it’s not a good fit. But you don’t know that until you follow up. You follow up until they tell you know.
Also, never bulk send cold email. That is the fastest way to the spam folder. [00:04:00] Do not send bulk email at all. You guys, you can totally ramp up an agency with this. Experiment 27, the guy that started that named Alex Burman used cold email to ramp up, and he also uses it for his clients, and they’re making crazy money over there you guys. Cold email works when you do it right. So follow these tips for success, then now let’s get into the actual emails.
We have 10 emails for you guys to try. The first is a great one because it is the “referred by” cold email. This is great if you have an acquaintance and they referred you. [00:04:30] They said “Hey, you should reach out to so and so.” You can use this template. It’s almost guaranteed to get an open because of the subject line. This is an amazing subject line.
By the way you guys, subject lines matter, but so does the first little bit of text because you guys all know in your Gmail, or on your mobile, you get the little text preview. So make sure that you’ve got your prospect’s first name right. The next one is if you have a common acquaintance, but they didn’t actually give you an intro. [00:05:00] So the common acquaintance cold email is like “Hey, I was browsing around on LinkedIn and saw we had a mutual connection with blah, blah, blah.” Then you want to briefly explain your connection.
So we went to college together, or we played intramural sports together, then your going to include something specific you’ve researched about that person that’s impressive. Go to their LinkedIn. Did they have some great results in their resume there? Talk about that. More recent, the better. Look for blog posts that they’ve written that say stuff. It could even be your company’s whatever is really impressive, [00:05:30] but it would be even better if you would say your contribution to your company’s blah, blah, blah is really impressive. If they’ve got a blog post that’s recent, reference that.
You’re looking for those sorts of things. Then you’re going to follow this up with a “How about a 12 minute call?” This one has got the chat intro before it, but how a 12 minute call? And you always want to include a specific and time with the time zone. Now, you probably want to test. Some people are turned off by the specific date and time, but most people like it, especially busy people because then I can just look at my calendar and be like yes, no. [00:06:00] Again, we got the PS here to make sure to give them an easy out.
The next one is the “congratulations” cold email. This one is if you’ve got a Google alert to notify you that something cool is happening with their company. You can use that as an intro. Just be like “Hey, congrats! I’ve heard about this and it’s really awesome. I think that we can help you continue your impressive memento with blah, blah, blah from our product.” So when I say blah, blah, blah, that is something very specific that can help them achieve more momentum.
[00:06:30] So this is where maybe you saw some company news that wouldn’t necessarily fit your product. So don’t send this email in that case. Send a different one. The next one is the “replace or assist an open position” cold email. This is if they’re hiring. So check their job boards and see if they’re hiring for something, then use this to basically say “We can hep with that hire,” or “We can replace that hire.”
Now, replace is a little bold, so use sparingly. Or, if that’s the kind of person you are, use it and see if it works for you. The other thing with cold email you guys, is to test. [00:07:00] Test, test, test, and see what works for you company. And your tone of voice. Some of these emails are very formal, and some are very bold like this next one, which is the “bold bribe” email.
Now, this one is very brief, and very bold. So if are not this kind of person, don’t use it. But if you are, then go for it. This gets results because you’re basically bribing them to meet you with something that they love. So if they love whiskey, then say [00:07:30] “Hey, I’m going to bring you a bottle of whiskey. What’s your favorite kind?” Then you guys bring a premium bottle. Don’t bring normal Jack Daniels, bring the nice Jack Daniels.
So the bribe should be, depending on the person, $50 to $100 bucks, either more if you’re really interested and want to impress. But that’s up to you. “Something of interest” cold email. Use this when you sort of have been keeping up with them, and it’s just something interesting that you want to bring up. [00:08:00] This works well for a blog post that they maybe have written, or something that they put in LinkedIn on one of their LinkedIn groups, something like that.
So this is great to say, “Hey, this was interesting. The “benefits list” cold email. This one is just a pretty standard “Hey, here’s the benefits that I can deliver to your company.” So you can make this into a short video. If you guys can demo something with your benefits, turn this into a video that is specific to them and it’ll work a lot better for you.
If you’ve been to an event and met this person, maybe they were the speaker, or maybe [00:08:30] you got interrupted and you couldn’t have a full conversation with them, then go ahead and send them this “Hey, I shook your hand at this event” email. And “Hey, by the way, I think we can help you do blah, blah, blah.” Which, of course is what your company is helping them do.
Then there’s the classic QVC cold email. The Q is ask a question, V is ad value, and the C with close with call to action. So this email is pretty classic, it works well, that’s why it’s a classic. And last, but not least, is a “video demo with a free trial” cold email. [00:09:00] So in this one, you’re actually going to give a really short fast intro, and then you’re going to jump straight into a very short demo. 30 seconds.
You want to tell the customer, or the prospect how much time they’re about to invest in this video, and then say “Hey, did you like that? You can get a free trial, or shoot me a message if you have any questions.” You can see that the text in this is very formal. Feel free to change any of these other templates to match this sort of informal voice that this last one has. Or if you guys are a more formal company, you can do that too.
[00:09:30] Just match it to your thing. Use these cold email templates with tons of success, I would love to hear your story. If you’re wondering how to get the person’s email address, I’ve got a few resources for your that I’ll put in the comments below. If you’re a ScriptDoll user, this script is now available in your email sequence section in your scripts. If you’re not a current ScriptDoll user, look below to find how you can get this script.
Find Your Prospect’s Email
As promised, here are some ways for you to get your prospect’s email (no affiliate links here):
- Hunter – Hunter lets you find email addresses in seconds and connect with the people that matter for your business.
- FindThat.Email – The Yellow Pages of Email, you can find the email address of decision makers in millions of companies worldwide.
- LeadFuze – Search 50 million+ business contacts to discover new leads. Then, if you want, you can use their software to send your emails.
- LeadPal – This is a paid service that will find and validate emails for you. They also include personlaized data points which are incredibly important for success with cold intro email templates!
- If all those fail, try these awesome 7 Effective Ways To Find a Prospect’s Email Address from the team over at SalesHandy.
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