Not everyone’s a morning person. But, have you wondered whether or not the wee hours of the day are the best hours to write? Most of us have probably tried to figure out when that foolproof time is to get the most out of our writing sessions. While the science is still out on the […]
How to Repair Lost Customer Relationships and Reclaim Revenue
When a customer “ghosts” you (aka ups and vanishes), it can feel as if you’ve been punched in the gut. Don’t they know how much blood and sweat you put into finding them and compelling them to use your product or service? Unfortunately for you, however, they’re not thinking too much about that. No hard […]
9 Helpful Quotes on the Process of Writing Great Content
How many times have you stared at a blank page and waited for good content to start flowing? Probably more often than you’d care to admit. I get it, I’ve been there. But, it doesn’t have to be that way when you view writing as a process. While it’s not a mathematical equation, there are […]
How to Write Swipe Copy That Will Rock Your Affiliates’ World
You go to great lengths to bring your product or service visions to life—from brainstorming to evaluating ideas, scoping out the competition, developing a prototype, making necessary changes and improvements, and, of course, the big launch. Even after all of that, however, you may find your sales numbers just aren’t cutting it. So, how can […]
9 Copywriting Lessons You Need to Know from Stephen King
Stephen King is one of the most well-known authors of all time. And, for a good reason. He’s written 56 novels and more than 200 short stories. Many of them have been adapted into well-known movies. So, obviously, someone with this much success has figured out the art of writing spellbinding content. And, King was […]
How to Uncover a Solid Unique Selling Proposition That Will Make Your Offer Stand Out
Competition in business is fierce. Don’t you agree? On an ongoing basis, you might find yourself clawing your way out of imposter syndrome and feeling like your business needs to be original, while also racing to be the product or service of choice amongst your “rivals.” But, as Steve Jobs once said, “You can’t look […]
10 Unconventional Entrepreneurs to Inspire and Motivate You
The world of owning a business has evolved over the years. The good news about that? You don’t have to fit some entrepreneurial mold to be successful. Whether you’re already in the game or thinking about joining in, it’s helpful to take a look at some of the success stories. For that reason, today, I’ve […]
4 Steps That Will Actually Qualify Your Sales Leads Quickly
The process of capturing leads isn’t much of a walk in the park. After all, it requires you to sit down and thoughtfully craft email sequences, Facebook ads, sales pages, and so much more to get in front of them. But, actually qualifying those leads? Well, that’s a whole other story. You may be eager […]
6 Bad Writing Habits You Need to Stop Now
We all have bad habits we find ourselves making from time to time. They can happen in any area of our life—even in our sales writing. But, it can be seriously difficult to make a clean break from them. After all, habits are patterns that have become ingrained in our lives. So, the first step […]
4 Personality Types You Need to be Writing to for Sales Gold
I’m sure you’ve been advised once or twice (or a gazillion) times before not to write to everyone in the sales materials you create for your product or service. Heck, I’ve even pulled out my own soapbox to step on top of it and say the same exact thing right here on this blog a […]