After getting all prettied and pumped up, when you hit that big, red record button, what do find yourself doing? Maybe you freeze up and forget all of the important things you should be saying to capture and maintain the audience’s interest. You might’ve turned it into a marketing puff piece. Or, maybe you find yourself rambling on and on, turning what was supposed to be a short clip into a mini motion picture. Whatever it is, we’ve all been there. It can be daunting to put yourself in front of a camera for the world to see!
And yet, you do it! Why? Because video sales letters (VSLs) can be a powerful tool in your marketing arsenal. They help you get the message across better than text or audio ever can, build trust and credibility while humanizing your brand—the list could go on and on. But, what’s most compelling is they typically serve up higher conversion rates when compared to standard long form sales letters. That is… if you’re doing all things right.
There are plenty of mistakes one can make when recording VSLs, but we want to help you avoid three in particular. For the sake of your audience and conversion rates, of course. So, we’re sharing them with you today because we’re seriously feeling video marketing this year—more so than ever. Even Cisco predicts video marketing will account for 69% of all consumer Internet traffic in 2017. Wowzers!
Despite familiarizing yourself with these three profound blunders, however, it still might be taking you hours (or even days) to film captivating sales videos—error-free for that matter. Stay tuned to learn how you can start crafting attention-grabbing, conversion-worthy VSLs in minutes with one-of-a-kind software!
3 Mistakes You’re Making with Video Sales Letters
1. You’re not sweeping your audience off their feet.
In recent years, there have been claims that the average attention span of humans has dropped to less than a goldfish—humans at 8 seconds and goldfish at 12. Now, whether you believe those claims to be true or not, you probably know how important, yet challenging, it is to capture the attention of your customers in today’s world.
Is your content dull? Or, worst of all, are you simply repackaging content from a poor-performing long form sales letter into a video? If so, stop that right now. Video is a completely different medium and you need to treat it that way. You should start fresh. Right off the bat, lead with a shocking statement that relates to your customer’s biggest struggle they’re facing today. Get them thinking, “Wait…what was that they just said?! I need to continue watching this!”
And, don’t let their interest fizzle out. Reason being, according to HubSpot, 50% of viewers will stop watching a video after 1 minute and 60% after 2 minutes. So, after you’ve perked them up a bit, you need to say you understand what it is they’re dealing with. Focus on how you overcame the challenges that are currently making them feel as if they’re swimming upstream. Because, chances are, you’ve been in their shoes before. Otherwise, you wouldn’t have created a product or service to help them. Finally, as you reel them in, sweep them off their feet by telling them what it is you have to offer (and that it’s the best solution for them).
2. You’re not throwing in a healthy amount of FOMO.
Once you get to the point in your VSL where you feel your audience is listening, and aware of your product or service and its benefits, don’t just wipe your hands and call it a day. If you do, you’ll be missing out on the opportunity to tell them what they’d be missing out on if they didn’t buy your product or use your service.
Help your audience crush some serious FOMO (fear of missing out) and get them to act right now. Throw in some scarcity and put a little pressure on them. You can add it into your video with any of the following:
- A limited time offer
- A limited quantity
- A special price
- Additional bonuses
Ultimately, scarcity sells. That is, only if it’s true. Be sure your website conveys the offer you’re talking about in your video. And, if you want to save even more time and room for error, focus on the loss your prospective customers could incur if they don’t take the bait. That way, you won’t find yourself in a bind needing to revise your VSL on the regular.
3. You’re not passing the baton with a strong call to action (CTA).
Assumption is the mother of all mess-ups. Don’t just assume your audience knows what it is you want them to do next after you’ve shared all you have to offer. Do you want them to enter their email, download an eBook, purchase a course, or click the buy button now? Whatever it is, pass the digital baton to your viewer by stating a strong CTA, pushing them towards the finish line.
Chances are, if you’ve talked the talk up to this point, they’ll be propelled and determined to take that next step you want them to take. Just be crystal clear and not clear as mud!
Well, that’s it folks. The three most common blunders we as marketers see brands making with their VSLs. Once you start sweeping your audience off their feet, establishing a fear of missing out, and concluding with a strong call-to-action, you’ll be well on your way to gaining not just viewers, but also listeners. Make them hear exactly what it is you have to offer up.
Still stuck on how to quickly produce blunder-free VSLs that actually sell?
It’s a serious bear to tackle. Crafting sales videos that say and do all the right things for your audience while generating gratifying conversion rates can take up a ton of your time. But, what if it didn’t have to be that way? You can have VSL scripts done for you with the push of a button. And you can say sayonara to the days of performing timesucking improv and rambling in your marketing videos.
That’s all thanks to ScriptDoll—a one-of-a-kind piece of software that helps entrepreneurs like you craft sales copy for any product or service they’re offering. All you do is create their product portfolio, answer a handful of painless questions, and voilá, ScriptDoll drops those answers into thoughtfully crafted content scripts that sell—video sales letters, email sequences, you name it.
Currently, the software’s library offers several different VSL scripts to generate money-making sales videos. Whether you’re looking to sell your product downgrade, upgrade, offline product or service, or just your main product in general, you can do so with ease.
Here’s how you can benefit from using any of ScriptDoll’s VSL scripts:
- Saves you time writing attention-grabbing content—thanks to the product portfolio I mentioned earlier, the intro, product features and benefits, bonuses, call to action, and so much more are all done for you. ScriptDoll provides you with your trusty VSL script sidekick to produce a powerful video that sells.
- Allows you the opportunity to keep your copywriting in house—there’s no need to spend thousands of dollars outsourcing your video marketing writing to copywriters. ScriptDoll crafts its effective VSL templates thanks to its connections with some serious first-class copywriters around the world!
- Offers you access to an ever-growing, extensive library of content templates—no matter what your looking to offer up in your VSLs, ScriptDoll has you covered. The copy engine is growing its template library on an ongoing basis. Rest assured knowing your audience won’t get tired of hearing the same thing from you over and over again.
So, now that I’ve introduced you to what ScriptDoll is and what its VSL scripts can do for you, take a few minutes to visualize what your video marketing could transform into when using this software. Can you envision a more energetic presentation that reels in your audience and keeps them perked up in their seats? Less “ums” and awkward pauses? Countless hours saved from a lack of preparation for what to say before hitting the record button? Oh, and of course, a greater number of conversions rolling in because your customer couldn’t resist what it is you have to offer? Sounds like a dream come true to me. Best part is, it’s not too good to be true. You, too, can make this your reality in no time.
Get Your Conversion-Worthy VSL Scripts Today!
It’s your time to shine. Don’t wait another minute to transform your VSLs into a marketing piece that blows your long form sales letter conversions out of the water. You’re now familiar with the three biggest blunders we find entrepreneurs making with their sales videos. Not to mention, a tool to quickly fix those while crafting one that gets your leads to take the bait—hook, line, and sinker.
Entrepreneurs just like you are finding success with the ScriptDoll Software—serving up persuasive, income-altering video sales letter copy you need to silence the critics before hitting the big screen (a.k.a. the Internet for us marketers). We hope you’ll join them and are eager for you to begin accessing the five star results you’ve been searching for. They’re within reach, ready and waiting for you.