What’s that sound I hear? Oh, yeah. The billions of emails getting deleted each and every day.
New product or service release emails. Course launch emails. Discount emails. Limited-time offer emails. You name it. The problem is, while many small business owners label email marketing as the lifeblood of their business, it’s being using it the wrong way—no personalization, no valuable content, and no regular distribution schedule.
All of that leads to the dreaded “Delete” button being pushed by subscribers. And, you know what that means for you? Less sales. Less registrants. Less…everything. Ick. Not. Good.
So, what’s the solution? Well, I’m sure you’ve been told a time or two that automated email sequences are the key to success because, as your business grows, there’s no way you’ll ever be able to keep up with sending emails one by one. It’s basically piecemeal revolution.
But, maybe you have no idea where to begin on an email sequence. And, that’s okay because we’re here to take care of that for you. We’ve put together a list of the four powerful email sequences your business needs to score more sales.
I know what you might be thinking, however: okay, that’s great and all. What about writing all those emails?
We figured that. For that reason, we’re also here to share with you a one-of-a-kind tool that can help take the task of crafting all that content off your desk. For good. Trust me—you’ll want to stick around until the very end of this post to learn all about it!
Until then, let’s dive into the four email sequences you need to get going on ASAP…
1. The New Customer Onboard.
So, you got a new customer. Wahoo! The hard work is done. Well… sorry, but not quite. Building a relationship with your new customer is critical to winning them over and getting them to keep coming back for more. Not to mention, spreading the good word about you to everyone they know.
They trusted you enough to show you their wallet, and if you do a great job through the purchase and delivery phase, you’ll find they’ll stick with you for the long haul.
Therefore, treat your customers like royalty and help them succeed with a stellar new customer onboarding email campaign. Fun fact: we actually developed our very own 6-part sequence. Here’s how it works:
- Email #1—Welcome & Product Delivery: Send immediately after the sale. Give them a link to access the product and focus on bonding with them in this very first email. And, remind them you were once in their shoes.
- Email #2—Testimonial: Send 1 day later. Let them know they aren’t alone. Include a testimonial from a customer and highlight the results they got from taking action.
- Email #3—Making Time for Success, Part 1: Send 1 day later. Tell them how to get two to three hours of their day back in order to make time for the plans you have for them.
- Email #4—Visualization: Send 1 day later. Teach them how to visualize their success using your product. This is important because, once they see themselves using their product, they’re going to become more successful. Thus, they’ll want to give you a testimonial.
- Email #5—Testimonial #2: Send 2 days later. Just an additional reminder of another client who has reached success using your product.
- Email #6—How’s It Going?: Send 3 days later. Ask for their help, encouraging them to send you information on what’s going right, what’s going wrong, and even a testimonial to share with future new customers.
Take a look at this example of an onboarding email so you can get a better feel for the language to use:
Remember, the entire goal of onboarding is retention. And, your product or service will inevitably evolve. Thus, once you get your email sequence set up, your job doesn’t end there—never stop improving the process.
2. The Abandoned Cart.
Did you know: ecommerce customers who receive multiple abandoned cart emails are 2.4 times more likely to complete the purchase than those who receive only one email?
What that means for you is, if your potential customer doesn’t make a purchase after the first email, all hope is not lost. So, you need to be savvy (and polite!) about preventing those sales from going down the drain.
To help you do just that, we’re unlocking our email marketing vault and handing you the exact campaign you need to get the job done—surprise! We also developed our own 5-part sequence to tackle abandoned cart issues. Check it out:
- Email #1—Was There a Problem Checking Out?: Send 30 minutes to 6 hours after abandonment. Check in with your potential customer, asking them if anything went wrong during the checkout process. Then, mention you’re here to help and encourage them to respond directly through the email. Also, include a link to go back to their cart for easy purchasing.
- Email #2—You Left Something Behind: Send 24 hours later. Let them know it’s not too late to finish their order and include a money-back guarantee (if applicable) or return policy. Again, drop in a link to go back to their cart to complete the checkout process.
- Email #3—Let’s Make a Deal: Send 72 hours later. Here’s your chance to win them over with either a limited-time (72-hour) discount or bonus. Provide the discount code. Or, if you choose to offer a bonus, provide a link to claim it.
- Email #4—Did You Forget How Much You Wanted This?: Send 2 days later. Remind them the product is still in their cart and that the discount/bonus is expiring soon. And, again, include a link to complete the purchase.
- Email #5—Your Discount or Bonus Is Expiring Soon: Send 1 day later. It’s their last chance to grab hold of your discount/bonus to purchase your product. And, be sure to offer up other products they might be interested in if they happened to change their mind about the original product.
Here’s an example of an abandoned cart email so you can get a better feel for the language to use:
It may take a few hours (or days) after cart abandonment to pull back those reluctant customers. But, this email sequence is definitely worth the time and energy to nudge them in the right direction.
3. The Upsell.
We’ve focused on new customers and potential customers, but what about existing ones? Well, the upsell sequence is all about them, providing you the opportunity to sell them complimentary products or services that are relevant, add value, and improve their life—all depending on their previous purchases.
Let’s say you have a product that offers a Basic Plan and a Pro Plan, and you’re looking to generate more Pro Plan sales. Here’s the flow of the upsell sequence to help you do just that:
- Email #1—Serve Up an Upgrade for a Limited-Time Deal: This is all about communicating the difference between the plan they’re currently on (Basic) and what they could get with the more expensive plan (Pro). Once you do that, serve up an economical reason for them to upgrade (ex. Get 6 months of the Pro Plan for the price of the Basic Plan).
- Email #2—Focus on the Benefits & Proven Results: This could be as simple as providing a link to a blog post featuring a case study of a customer’s success while using the Pro Plan.
- Email #3—Push for a VIP Demo: Position it as an opportunity for them to learn more about your product and envision themselves using it to achieve the same success as the customer in your case study. Plus, remind them the limited-time deal to upgrade expires soon.
Take a look at this example of an upsell email so you can get a better feel for the language to use:
Oh, and did you notice I didn’t include a timeline for sending each of these emails? Reason being, it all depends on your product or service, and the customers you serve. So, start off with a flow that makes the most sense to you and test, test, test!
4. The Win-Back.
Let’s be honest, it costs some serious moola to acquire a new customer. Therefore, it’s no surprise that repeat customers are a goldmine for your business. And, instead of just sitting on them, work hard to win back those old purchasers who haven’t returned for a certain number of days or months with a—you guessed it—win-back email series.
Here’s how it works:
- Email #1—We’ve Missed You: Send time depends on your business. Could be a month, 45 days, 4 months; you name it. Use this as a soft approach to get back into your past customers’ lives. And, offer up the opportunity to update their email subscription preferences.
- Email #2—Value-Filled Update on the Biz: Send 72 hours later. Give them the scoop on what you’ve been up to since they’ve been MIA. Share a new case study, blog post, etc. Whatever content that’ll bring value to their lives and kindly make them feel a little FOMO (aka fear of missing out).
- Email #3—We Want You Back…Here’s a Discount: Send 48 hours later. Make them a limited-time (ex. Only good for 72 hours) offer they can’t refuse. You want something that’ll get them racing back to your website and grabbing hold of your product or service again.
- Email #4—Time to Talk: Send 48 hours later. Remind them the limited-time offer is expiring. It’s your last course of action to see if they’re still interested in your brand. If you get no response from them, it’s time to scrub them from your active list and drop them into inactive status.
Check out this example of a win-back email so you can get a better feel for the language to use:
Re-engaging your database of past customers puts you on the path to scoring sales. So, don’t think twice about it. Just. Do. It.
Stuck on how to write fresh content for your next email sequence without sucking up hours of your time?
I used to be right there with you. That was until I found my new copywriting companion: ScriptDoll.
It’s a sales copy engine dedicated to helping entrepreneurs like you compose persuasive sales content. Once users create their product portfolio and answer a handful of painless questions, ScriptDoll will drop those answers into thoughtfully crafted content scripts that sell—sales letters, email sequences, you name it.
Here’s why ScriptDoll is so beneficial to entrepreneurs like you:
- Frees up your time to put focus towards more productive tasks—simply complete your product portfolio, answer some questions regarding your target audience, product details, features and benefits, and more, and ScriptDoll turns your answers into enticing email sequences in a matter of minutes.
- Solves the content flow dilemma for you—when should you share a value-added piece of content? Call attention to your audience’s biggest obstacles? Hit them up with a sale? Throw in some scarcity to light a fire under their tail? The software’s email sequence scripts answer these tricky questions as it develops the flow of emails for you.
- Keeps the content flowing with a distribution schedule—you won’t need to spend hours trying to figure out when it’s appropriate to send another email. ScriptDoll’s email sequence scripts inform you of the right time to hit the send button, avoiding a horde of unsubscribes or, worse, getting marked as spam.
Grab Hold of These Benefits Today—Join ScriptDoll Now!
You’ve been looped in on the four emails sequences you need to score more sales among any of your customer groups—from prospective to current, and even past customers. Not to mention, you now know of a tool that’ll help you avoid spending hours writing emails—piecemeal style—that just get dropped into the Trash folder as quickly as Usain Bolt runs a 100-meter dash.
So, what are you waiting for? Entrepreneurs like you are raving about ScriptDoll—relieving them from the struggles of writer’s block to create powerful email sequences with little to no effort. We hope you’ll join them and look forward to you getting the results you’ve been searching for.
Have you experimented with any of the email sequences shared here today? Let us know in the comments section below. We’d love to hear how things went.