Writing can be a daunting task, even for those who have been at it for years. But, especially when you’re in sales—trying to get the attention of clients in a sea of noise and distractions is no easy task. Lucky for you, there are tools to help you navigate the rough waters of effective writing to get you the conversions you need.
Let me introduce you to seven tools that can change everything for you. Trust me when I tell you you’re going to be so happy to have these in your back pocket to use at your disposal.
1. Unsuck It
We’ve all experienced corporate speak in the workplace. It’s when you take normal words and try to spice them up, but end up sounding like a corporate robot. Ick. It’s often criticised for making people cringe due to its ability to often be overused and cause confusion in boardrooms, conference calls, webinars; you name it.
Unsuck It is your office translator to take your awful corporate mumbo jumbo and turn it into plain old English.
Headlines are arguably the most important part of your copy as they’re the very first thing your audience sees. And, as the gateway to the rest of your content, they serve up many perks (if used correctly)—driving traffic, shares, and search results. So, of course they better be good!
To help you stop agonizing over this task and create high-converting headlines from here on out, CoSchedule is your go-to tool. It’s a marketing calendar (that comes at a price), allowing you to plan and promote your content. And, good news is, their handy dandy headline analyzer is free for anyone to use.
All you have to do is enter your headline idea into the textbox and you’ll receive an overall score, out of 100. This score analyzes overall structure, grammar, and readability, ensuring the title packs the punch it needs to make people click. Aim for a headline that receives a score of 70% or higher. Check our our grade for this blog post as an example.
Ernest Hemingway had a very distinctive writing style that was simple, yet direct. This app, which is appropriately named after the renowned author, helps you check your style and cut out the jargon.
Simply copy and paste what you’re working on to have words and phrases highlighted with suggestions. You’ll also receive a score on grade level readability. The higher the level isn’t necessarily a good thing. Fun fact: Hemingway’s work often scored at a 5th or 6th grade reading level.
Plus, the app looks for opportunities where you can use simpler words and avoid passive voice so your writing doesn’t become deflated.
Let’s be honest: writer’s block sucks. But, this app helps you bust through that barrier by getting you to shut off your inner voice.
The concept is simple. You start typing without stopping for five minutes. If you stop longer than five seconds, then all work will be lost. ( Don’t fret because, even if you do stop, you have the opportunity to email it to yourself.)
Finding the right word can be like finding a needle in a haystack. Sometimes, it’s on the tip of your tongue, but you have trouble getting it out.
Luckily, OneLook can help. It’s a website that finds a word if you only know the definition, explores synonyms and related concepts, generates a list of words in some category, and answers basic identification questions. Just type in any word or phrase and you’ll get a list of 100 related words back.
Wouldn’t it be nice if you could magically organize your documents, keeping them all in one place?
Evernote, the most popular digital notebook app, helps you do just that You can add text, images, audio, scanned documents, files, and more to your notebook, search all your files fast, and sync everything across all of your devices. So, say goodbye to the days of unorganized messes and madness and jump onboard the Evernote train. After all, users love it so much they think of it as an app that serves as their “second brain.”
It can take years to figure out how to write sales copy that actually sells. I mean, how many times have you found yourself staring at a blank Word document? Or, how many times, after spending hours struggling to write the right thing and pushing it out to your audience, have you gotten results that add up to diddly squat?
Don’t waste your precious time. Instead, allow me to introduce you to your new best friend, ScriptDoll.
It’s a software program that writes your sales copy for you. All you have to do is enter in information about your product or service, the type of audience you’re trying to reach, and a few more necessary details, and you’ll receive copy for radio, television, print, or the web at the touch of a button.
You can even try it out for only $1 today. That’s what I call a deal! So, go ahead and open up your electronic toolbox and let ScriptDoll work for you.