Trying to cram sales copy into tiny word counts is a huge pain.
Especially if you’re like me.
I love to talk – a lot. And my writing is no exception. So when a daunting word limit hovers over me, it’s like a giant black fly flew into my creative juices.
And trying to capture your audience’s attention with such a short amount of space? Ugh… don’t get me started. You have every good intention, but making your content concise is tough.
The good news is that a simple formula can help relieve the strain.
It’s called the Problem-Agitate-Solve Formula. We’ll call it PAS for short.
This is How You Write Effective 3-Sentence Ads:
- Identify the problem
- Agitate the problem
- Solve the problem
Easy enough, eh?
Let’s simplify it one step further…
I’m going to give you a blueprint that you can use every time. This is great for relieving writer’s block.
And better yet, it’ll ensure you capture your audience’s attention. Because we don’t want this to happen…
If you’ve only got a tight space to squeeze into, this is how you spark the interest of your reader…
The first two sentences are framed as a question that will prompt your reader into saying, “yes, that’s me!” That will be followed by a statement that promises them that the problem will be fixed.
Here’s the 3-Sentence Blueprint:
- Sentence 1 will identify the reader’s major problem in the form of a question.
- Sentence 2 will rub salt in the wound by reiterating the problem, again in the form of a question.
- Sentence 3 is a final statement that promises a solution.
So for example:
- Are your post engagements embarrassingly low?
- Struggling to get your audience to pay attention?
- You’re 3 sentences away from getting more clicks.
This is a dead simple way to fill in copy on Facebook ads, twitter posts… and other areas of communication where space is sparse.
So you can stop pulling your hair out over what to write, and stop stressing over how to squeeze it all in.
What’s really cool about the PAS formula is that it applies to every bit of sales copy you write… ever!
Whether it’s a long sales letter, an email… or hell, even a postcard if direct mail is your thing – any piece of sales material you release should fulfill each step of PAS.
This is going to better engage your reader, and make your writing process increasingly more efficient.