Have you ever wondered how to craft a sales letter that’s so compelling your prospect can’t help but say “take my money”?
So did Ryan. He reached out to marketing guru Frank Kern for some advice. Frank told him the un-fun truth… he needed to WRITE. Every. Day.
So Ryan wrote… 13 sales letters. The one about Duct Tape blew our minds! This common household item turned into “How You Can Fix Every Problem You’ll Ever Have For Just $3.00!”
Frank breaks this incredible sales copy down so you can use it too!
1. Write an Attention Grabbing Statement that Immediately Invokes Disbelief
He starts with an unbelievable claim, “How You Can Fix Every Problem You’ll Ever Have For Just $3.00!” You want to grab attention right away and he does this first thing.
2. Address Skepticism
Whenever you have a situation where a prospect is not going to believe you, it pays to address that skepticism head on. Look at the subhead.
3. Further Address Skepticism
Put yourself in their shoes by letting them know what they’re thinking. You’re letting them know, you get it. You understand.
4. Gain Trust
Since duct tape can’t solve intangible problems, let them know they’re right. Then use a disqualifier such as this one that says, “STOP READING NOW!” in all caps.
5. Include a Little “Dog Whistles” List
“Dog Whistle copy” is a term from Dan Kennedy that’s something subsonic and invisible to everyone except the person who has that particular issue they’re dealing with. Make a list of problems that any one person can be dealing with. Most people will have at least one of these problems and it will catch their attention.
6. Enter the Conversation in Your Prospect’s Head
Ask the question they’re asking and answer as they read. You’re staying one step ahead of them.
7. Make Unbelievable (but true) Statements
Two more unbelievable statements are made plus a claim to “save your families life.” Now that’s intriguing!
8. Use an Extreme Example to Prove Your Point
Tell a true story and reference it’s validity. Why is this amazing? Because it helps your prospect picture what your product could do for them in their life.
9. Time for a Reality Check
Admit that the extreme example will probably never happen to prospect, but shows that product is useful in any situation. You’ve brought it back around to why they must get this product.
What 2 Points Did Frank and Ryan Miss?
All of these points are really important in creating an effective sales letter, but there’s two key things missing. Do you know?
A strong call to action and scarcity.
A strong call to action lets your customers know what to do next and scarcity prompts them to do it now.
Ready to Write Amazing Copy like Ryan in a Fraction of the Time?
Then try ScriptDoll for $1 and start with “The Workhorse” sales letter. It will have you selling Duct Tape (and whatever you choose) in 20 minutes.
Watch the Entire Video where Frank breaks down this Sales Letter