Customer loyalty is considered the holy grail of marketing. Why? Because repeat customers will become the bread and butter of your business. While you’ll always be looking for new customers, your existing customers are key—you can count on them.
In fact, on average, loyal customers are worth up to 10 times as much as their first purchase. And they’re a lot less expensive too! It is 6-7 times more expensive to acquire a new customer than it is to keep a current one.
Therefore, the last thing you want to do is let them slip through the cracks!
Now, if you think about which businesses are winning at customer loyalty Apple is one of the best examples. They’ve been able to successfully retain customers over the last few decades. And, with such a die-hard fanbase, the idea of someone tattooing an Apple logo on their chest isn’t too far fetched.
So, how do you get in on the customer loyalty action?
We’ve turned to some of the best in the biz for expert advice on how to win the customer loyalty you so importantly need. Take a look at these quotes and become inspired by what you can (and should) be doing in your business to reel in a solid amount of fans.
1. Treat your customers well.
It seems pretty simple. But, nothing is a bigger turn off than being treated poorly. Each interaction your company has with a customer is a chance to treat them to the best experience possible. If you want to be paid back in spades, take their advice.
2. Get to know your client in a personal way.
It’s not enough to put your product out there by itself. To create a long-term relationship, you need connect with your ideal customer.
For example, have you ever had someone ask you surface level things to earn your business? And, once you show them your wallet, they fall off the grid. That’s a quick way to lose business, wouldn’t you say? Therefore, to create a long-term relationship, you need to truly connect with your ideal customer. The greater the effort you put into building the relationship on a solid foundation, the stronger it’ll get.
3. Bring your “A” game everyday.
If you want to be at the top of your audience’s list you need to bring your best when it comes to each and every aspect of your business. That means from your sales efforts to customer service, follow-ups, and every other interaction. Keep striving to raise the bar on what your company is offering. When you do, your customers will come back to you time and time again.
4. Don’t take their loyalty for granted.
Once you earn loyalty, it doesn’t mean you have it for life. You need to keep working on that relationship and making their experience even better than the last.
Consider offering a loyalty program with discounts or free products the more your customer buys. It’s a way to keep your business as their go-to choice.
5. Use feedback to your advantage.
Don’t be discouraged when you encounter unhappy customers. They can be one of your greatest assets! Be thankful they provided you feedback, and use it to improve your business for current and future customers.
6. Consider customer loyalty to be your best marketing tool.
A powerful way to help bring in more business is to gather testimonials and case studies. They help win over your customers trust by offering proof your product or service is worth it. We have entire blog posts dedicated to giving you tips on how to gather them here and here.
I hope you allow these quotes to inspire you and remind you how customer loyalty can be beneficial to your business—helping take your sales to a whole new level.
To wrap things up, I want to offer you a FREE gift—a copy of 50 Ways to Ramp Up the Traffic to Your Sales Page. It will help bring even more potential customers to your site. All you need to do is put your email into the box to the right-hand side of the page and it’s yours!
Before you go, I want to hear from you. What’s one thing that makes you loyal to your favorite brand? Leave your thoughts in the comment section below.