Have you ever thought of your email list as an ATM—the bigger you grow your email list, the bigger your bank account is? Well, that’s exactly what Noah Kagan, founder of Sumo—a suite of free marketing tools, says you should do in his “This Week in Startups” interview.
Email marketing has become the marketing channel you should, without a doubt, be placing at the tiptop of your must-do list. And, for good reason—social media platforms like Facebook keep changing the rules time and time again.
You may have spent years getting those page likes, yet, when you post a message, only 1/100th of your audience sees them now. Argh. The social media platform clearly wants to limit you so you’ll “pay to play,” aka use their ad services.
It’s no wonder all this changing around can make you feel like you’re building your business on quicksand. And, that’s super frustrating to say the least.
But, there’s good news! Email is still a viable channel to communicate with your customers. It’s scalable, cheap, and it works. After all, email campaigns with multiple messages can bring you conversion rates that average 50%. So, feel free to take a gigantic sigh of relief!
Since email is such a big money maker, let’s get into how to build that subscriber list thanks to Noah and his overview of Sumo!
1. Welcome Mat
Instead of paying someone to develop or design a landing page, you can have a custom one like this within minutes. Welcome Mat displays a full-screen call-to-action page, asking visitors for their email address as soon as they land on your site. It’s a simple way to get that coveted piece of contact info from the very beginning.
2. Scroll Box
Another tool to quickly get email addresses is Scroll Box. The idea is, if your potential customer takes time to scroll down your page, they’re likely to give you their email.
Thus, a pop-up box appears in any corner you prefer (bottom right, bottom left, top right, or top left) once they scroll. You can even set the percentage of how far they scroll down the page before they see it.
Not to mention, it’s completely customizable so it stays inline with your site’s design. And, it’s even mobile-friendly to look just as good on a mobile phone as a computer.
3. Click Trigger
Make a link, image, or button clickable, so when clicked it triggers a list-building pop-up. This can be a call to action in the middle of your page. Or, if you’ve written an article, you can trigger a pop-up that will ask for the reader’s email address to find out more.
This is a feature included within Sumo’s List Builder. Since it’s difficult to type your email in on your mobile device, the tool predicts the email address. . It’s that much easier for website visitors to opt-in, thus increasing conversions.
How to Utilize the List You’ve Collected
- Giveaways—People love free stuff! Send out a promotion to the email list you have and offer a giveaway. Ask them to refer one person in the process.
- Ask your network—Try growing your list by being upfront with your customers. Let them know you want to grow your list and you want them to be a part of it. You’d be surprised how much your customers want to join in the experience when it’s something they believe in.
- Multiple emails—It’s often the third and fourth emails that drive results. So, don’t stop after the introduction email. In fact, 50% of revenue comes from reminder emails.
As you can see, Sumo has a lot to offer and it’s a no-brainer to take advantage of its free tools.
We’re Not at the Finish Line Just Yet
You’re in the red zone with the email list building tools, but what’s going to drive you to score? Well that’s easy—ScriptDoll.
You’re going to need copy for all those email sequences you need to send out. So, instead of spending hours looking for the right words, use content that’s proven to bring results you’ve been craving.
For only $1, you can start your trial today for the best converting copy in the business. Don’t hold back, you’re literally one click away!
Watch the Entire Interview of Noah’s Overview of Email List Building