Self-esteem is one of the top five basic needs according to Maslow’s Hierarchy of Needs. Everyone wants to feel important and be a part of an exclusive group.
Therefore, the appeal of exclusivity is an effective marketing tactic that draws on this desire. The way you phrase your sales copy can help you tap into this fact in an irresistible way.
Take the Marines’ iconic slogan for example—“The Few. The Proud.” It captures the feeling of exclusivity perfectly. And, it’s a slogan that has been running successfully for 40 years now (despite dropping it last year temporarily, only to bring it back again).
So, we’re going to continue our “Words That Sell” blog series by taking a page right out of the Marines’ playbook, focusing on words and phrases that make your product or service feel like an EXCLUSIVE club…one where no one will want to be left out!
Without further ado, here are the words you should be using to promote exclusivity in an instant!
You now have seven words in your back pocket to lure in potential customers. But, don’t stop there. Make one of the easiest decisions possible by passing off the job of sales writing to ScriptDoll.
Entrepreneurs like you are making this one-of-a-kind piece of software their go-to virtual writing assistant. And, you can join them by simply answering a series of painless questions about your product or service to get conversion-worthy copy within minutes. Finally, you’ll have access to tested sales scripts that bring your ideal customers flocking to your funnel.
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