Is your follow-up game about as good as an 18-month-old playing against Michael Jordan? It’s time to step it up!
We are bringing you 4 scripts to help:
- 17 B2B Follow Up Email Templates
- 6 B2B Break Up Follow Up Email Templates
- ‘Yes Goes Silent’ B2B Follow Up Email Sequence
- ‘Let’s Talk Later’ B2B Follow Up Email Sequence
In 15 minutes, you can have a follow-up strategy in place that will increase your revenue with very little work.
Check out this video for all the details!
Transcript of the Video
Monica: Hello, hello. It is Monica here with ScriptDoll and today, we are talking all about B2B follow up emails. You know the money is in the follow up, right? You’ve known this forever. Yet, you still don’t follow up because you don’t want to be pushy or maybe you just forget. You think your prospect will contact you. You’re scared of rejection, or you just don’t know what to say or when to say it.
[00:00:30] Well, that last part is totally about to change because ScriptDoll is bringing you a whole slew of B2B follow up email templates, along with two sequences so that you’ll know exactly what to say and when. Let’s jump right into those sequences. The first is The Yes Goes Silent Follow Up Sequence. Things are going well. The sales made in your call was a success. [00:01:00] You sent a great follow up email and now, nothing. Did your prospect ghost on you?
Well, probably not. Life happens. Maybe a major project went into crisis mode. Maybe a key employee gave notice. Maybe they got a bad health diagnosis. You never know. There are so many things that can go wrong, so don’t get mad. Just persistently and politely follow up on their yes.
[00:01:30] The timing of the sequence is pretty straightforward. Day one is when you actually sent them the initial follow up after they said yes. If you haven’t heard from them by day three, send what we call the deadline follow up email. By day seven, send a checking in follow up email. Day 14, send a simple bump email to bump it up in their inbox. And on day 28, you’re going to send a specific meeting time email to try to get them off the fence.
[00:02:00] Now, after day 28, you followed up several times and you’re going to need to decide if you’re going to continue to follow up or send what we call a break up email. Continuing to follow up may results in a sale but it’s also more of your time and effort. A break up email is designed to get people to respond with a yes or no quickly. If you decide to continue to follow up, send any follow up email from our 17 follow up emails every 30 days until you get a yes or no. To break up, send one of our break up templates that we’re going to discuss in a minute.
[00:02:30] Our second sequence is the Let’s Talk Later Follow Up Sequence. We named her that because it should be used when your prospect says something like, “Well, I don’t have time right now. Can you contact me again in three weeks?” Or, “Let’s talk later.” That is an awesome response for you as long as you take the time to follow up.
[00:03:00] Now, a lot of people don’t follow up. They just think, “Oh, we’ll take later.” That is ridiculous. This person wants to talk to you and you have a service that they need or want for their business. If you can help them, you definitely should. Now, don’t take the “let’s talk later” personally. The timing just simply isn’t right, right now for that prospect. It takes some people up to a year to decide that they’re ready to move, so don’t take things personally. Just know that you want to be in their inbox consistently so that they remember you when they are ready.
[00:03:30] Let’s talk timing of this sequence. Day one of this sequence starts on the day that you told your prospect you contact them. If you didn’t establish a date, it’s a reasonable amount of time. For example, if you met them at an event, you can send them an email the next day. For day one of this email sequence, I’m giving you two options. One is the Send Reconnecting with a Congrats Email and that was a great way to establish some rapport if something recently happened that was fun, or you can send the Are You Still … Email. That’s really just saying are you still interested?
[00:04:00] On day three, you’re going to send a Case Study Email. That way, you can remind them how successful people are with your product or service. On day seven, you’re going to send a Checking In Email. Day 14, you’re going to nudge that email back to the top of their inbox and on day 28, you’re going to try to set a specific meeting time.
[00:04:30] Again, at this point, you’re going to have to decide if you want to continue the follow up sequence or send one of those break up emails we talked about just a minute ago. Now, for those of you who are paying attention, yes, this sequence is very similar to the Yes Goes Silent Follow Up Sequence, and that’s because they were. As my grandpa says, “Don’t fix it if it ain’t broke.”
Let’s talk about those break up emails. If your prospect said yes and then ignores your follow up request, it may be time for a break up email to get them off the fence. Remember, a yes or a no are both good because both allow you to move forward. You should always send these emails out after at least five follow ups have been ignored by your prospects. At that point, it’s time to start getting serious if you feel the need.
[00:05:00] The six emails we have for you are the permission to close your file email, the love/hate relationship email, should I stay or should I go email, kidnapped email, too much hustle mail and the bacon and eggs email. Some of these emails are designed with a bit of humor to elicit a response, and others are more polished so you can choose what fits your needs best.
[00:05:30] If you need even more follow up ideas and email templates, we’ve got you covered with these 17 templates. Number one, after the sales call where the prospect said yes email. Number two, the deadline email. Number three, interesting industry news or studies email. Number four, learnings from an event you attended email. Number five, reference their content email. Number six, offer to fix a potential problem email. [00:06:00] Number seven, congrats on your promotion email. Number eight, interesting app or product or service email. Number nine, congrats email. Number 10, case study email. Number 11, the checking in email. Number 12, the bump email. Number 13, the meeting time email. Number 14, the get a decision maker follow up email. Number 15 is get a gift idea email. Number 16 is the prospect’s travel email and number 17 is the upcoming event that you’re attending email.
[00:06:30] Out of all of these emails, you’re sure to find one that you can use to follow up with a prospect. The two B2B Follow Up Email Sequences and the 23 Templates are now inside of ScriptDoll. If you’re not a user, look below to find out how to become one. Getting a follow up email strategy in place should take you less than 15 minutes. The potential ROI is well worth it to jump in and do this now.
[00:07:00] Make a list of three to five people you need to follow up with right now. Grab one of these templates and email each of them with the goal of moving one step closer to a yes or a no. Let me know in the comments when you do. I love it when you take action and I want to hear about it so that I can cheer you on, on your success.