We could all learn a thing or two from movies. They know how to get their audience’s hearts racing as they build tension until they reach a point of climax.
Characters on the run, a serious deadline approaching, time ticking, bombs needing to be diffused… These elements bring a sense of urgency to the viewer. Whether we realize it or not, our anxiety level is raised thanks to the movie’s story arc.
And, we can use these same formulaic ideas in sales copy by injecting the right urgency-inducing words. Don’t use them willy nilly, though! (Read this post to the very end to find out how you can keep from committing the sin of writing haphazard copy.)
Take Johnnie Boden for example. It’s a British clothing company that does a great job when it comes to email campaigns. Don’t just take my word for it. See for yourself!
This one is letting customers know about its 30% off sale. And, that sale ends Monday (hello, urgency!). Not to mention, it includes a call to action button directly below its urgency-inducing word—“ends” —compelling the recipient to click. It’s simple and it works. (I may have clicked that button!)
So, to help you follow in the brand’s footsteps, check out our list of words that will get your call to action button clicked!
Just like all movies aren’t created equal, neither is sales copy. And, while it’s important for you to understand what words you need to up your urgency, you can let ScriptDoll do the writing for you.
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