Writing a catchy headline is more than half the battle in copywriting. After all, it’s the first thing your audience will read, and the determining factor of whether or not they want to see what it is you have to offer. So, what that means for you? Well, you better get their attention from the get-go because time is of the essence.
As advertising tycoon David Ogilvy once said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Therefore, don’t make the mistake of spending all your precious time crafting your sales copy, only to speed through your headline creation. It needs the same thought and attention as the rest of your writing piece.
I know, I know. The last thing you’re probably looking to do, however, is spend more time copywriting to craft various headline ideas. And, that explains why I’m here today—to share with you our 10 favorite headline formulas, taking the guesswork out of the process and helping you craft the killer title you’re after. Check them out to ensure you’re hitting all the right points.
Boost your traffic with our 10 favorite headline formulas
Ultimately, you can never go wrong with drafting several headline options before making your final choice. And, you can even run them through CoSchedule’s Headline Analyzer to see how they rate. Just be sure to aim for a score of 70 or higher to guarantee the greatest level of success.
Now, you have the tools you need for an excellent headline. But, what about your sales copy? Well, I won’t leave you high and dry to write it all from scratch.
Instead, I’d like to give you a copy of The Copywriting Checklist That Will Make Your Offer Irresistible. To get your hands on this FREE download, just drop your email into the box to the right-hand side of this page. You’ll get it right away!
And, in the comments section below, let me know if you have a headline formula you think we should add to our list.